Glossary of Terms

Credits

You must earn a defined number of credits (aka ECTS) to complete each year of your course. You do this by taking all of its required modules as well as the correct number of optional modules to obtain that year's total number of credits.

Module

An examinable portion of a subject or course, for which you attend lectures and/or tutorials and carry out assignments. E.g. Algebra and Calculus could be modules within the subject Mathematics. Each module has a unique module code eg. MA140.

Optional

A module you may choose to study.

Required

A module that you must study if you choose this course (or subject).

Semester

Most courses have 2 semesters (aka terms) per year.

Year 1 (90 Credits)

RequiredDJ6127: Global Media and Society

DJ6127: Global Media and Society

Semester 1 | Credits: 10

This module will introduce you to contemporary issues that shape the Irish and international media landscape, such as ownership, the UK press post Leveson, the Irish Press Council and media regulation generally. The ethics portion of this module will act as a roadmap to guide you through the cross-section of ethical and professional issues that impact on journalists in contemporary media.
(Language of instruction: English)

Learning Outcomes

1. Develop an understanding of global issues of concern to the media including the role of the media in democracy, and pressures on that function including ownership, press-power relationships and moral decay
2. Acquire knowledge of legal and regulatory issues in media such as media law and defamation, freedom of information, copyright and court practices.
3. Demonstrate an awareness of ethical principles in media and develop a personal ethical 'compass'
4. Show an awareness of the recent history of media ethical debates including partisanship in political coverage, the Leveson inquiry in the UK and misogyny and gender issues.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  UINSIONN MAC DUBHGHAILL 🖂
  
•  TOM FELLE 🖂
  
•  Kelly Fincham 🖂
  

Reading List

1. "Media Ethics" by Clifford G. Christians,Mark Fackler,Kathy Brittain Richardson,Robert H. Woods,Peggy Kreshel
   ISBN: 9780205897742.
2. "Manufacturing Consent" by Edward S. Herman,Noam Chomsky
   ISBN: 9780099533115.
   Publisher: Random House
3. "Media Law in Ireland" by Eoin Carolan,Ailbhe O'Neill
   ISBN: 9781784518004.
   Publisher: Bloomsbury Professional
4. "Media Performance" by Denis McQuail
   ISBN: 9780803982956.
   Publisher: SAGE Publications Limited
5. "Media Ethics" by Patrick Lee Plaisance
   ISBN: 9781412956857.
   Publisher: SAGE

The above information outlines module DJ6127: "Global Media and Society" and is valid from 2022 onwards.
Note: Module offerings and details may be subject to change.

RequiredDJ6129: Social Media and Digital Production

DJ6129: Social Media and Digital Production

Semester 1 | Credits: 10

This module provides students with the theoretical foundations and practical skills needed to work professionally in social media strategy and digital content production. Students will explore the role of social media in shaping communication, public relations, and audience engagement, while learning to develop effective strategies for diverse platforms. Through hands-on projects, they will create, analyse, and optimise content.
(Language of instruction: English)

Learning Outcomes

1. Create effective, platform-specific social media strategies to engage and grow target audiences.
2. Design, create, and optimise content for social media channels, aligning with brand and communication goals.
3. Use analytics tools to measure and interpret audience behaviour, improving content performance and strategy.
4. Apply key theories and practices in social media, public relations, and digital communication.
5. Demonstrate self-direction and originality in tackling and solving problems; in particular with working in teams, managing creativity and negotiating complexities in practice across multiple platforms.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  TOM FELLE 🖂
  
•  Kelly Fincham 🖂
  
•  Shania Collins 🖂
  

Reading List

1. "The New Rules of Marketing and PR" by David Meerman Scott
   ISBN: 9781119651543.
   Publisher: John Wiley & Sons
2. "Handbook of Social Media Management" by Mike Friedrichsen,Wolfgang Mühl-Benninghaus
   ISBN: 9783642288968.
   Publisher: Springer
3. "Adobe Premiere Pro CC Classroom in a Book (2018 Release)" by Maxim Jago
   ISBN: 9780134853239.
   Publisher: Pearson Professional

The above information outlines module DJ6129: "Social Media and Digital Production" and is valid from 2025 onwards.
Note: Module offerings and details may be subject to change.

OptionalLW5123: International Peace Operations

LW5123: International Peace Operations

Semester 1 and Semester 2 | Credits: 10

Aim: the aim of this course is to critically analyze the principles of peacekeeping and apply these to a number of contemporary and past missions.
(Language of instruction: English)

Learning Outcomes

1. • Discuss and evaluate the principles of peace support operations;
2. • Explain the difference between traditional peacekeeping, peace enforcement; enforcement action under the UN Carter, and peace support operations;
3. • Critically evaluate the political framework for peace operations.
4. • Examine and critically assess the UN Charter, command and control of authorized and approved UN operations;
5. • Critically analyse the Use of force under international law and its relevance to peacekeeping:
6. • Critically analyze and discuss a number of contemporary and past peace operations;
7. • Explain the legal basis and framework governing peace support operations;

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  LAURA FLEMING 🖂
  
•  FIONA GARDINER 🖂
  

The above information outlines module LW5123: "International Peace Operations " and is valid from 2024 onwards.
Note: Module offerings and details may be subject to change.

OptionalLW5117: International Human Rights Law

LW5117: International Human Rights Law

Semester 1 and Semester 2 | Credits: 10

The course seeks to provide post-graduate students with a general introduction to the sources, systems and foundations of international human rights law.
(Language of instruction: English)

Learning Outcomes

1. • Be able to conduct effective research in the field of international human rights law.
2. • Be familiar with the major universal and regional systems of human rights law, their relationships to each other, and the legal value and authority of declarations, decisions, judgments and other materials generated by them.
3. • Be comfortable with general concepts of public international law, to the extent that they are relevant in the field of human rights.
4. • Develop an awareness of the primary areas of concern within the field of international human rights law and other relevant branches of international law, and the ways in which human rights are promoted and protected.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  LAURA FLEMING 🖂
  
•  FIONA GARDINER 🖂
  

The above information outlines module LW5117: "International Human Rights Law " and is valid from 2024 onwards.
Note: Module offerings and details may be subject to change.

OptionalLW5124: Climate Justice

LW5124: Climate Justice

Semester 1 and Semester 2 | Credits: 5

The module engages postgraduate students with the topic of climate justice, exploring and critically assessing the role of human rights in addressing climate change and environmental damage, and the relevant obligations of States and other actors (including business entities). It considers developments at the international and domestic level, including within the United Nations human rights system, international criminal justice, constitutional law and civil litigation.
(Language of instruction: English)

Learning Outcomes

1. On successful completion of this course, you will: · Demonstrate a thorough and nuanced understanding of climate justice, the human rights impacts of climate change and the debates concerning the role of human rights in this context · Have developed a critical awareness of legal, political and sociological issues arising in relation to climate change, environmental harms and human rights · Have a knowledge of the international and domestic efforts aimed at ensuring climate justice, including through judicial remedies · Be able to conduct comprehensive research focused on this subject area and will be familiar with the major literature and policy documents and emerging legal instruments

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  LAURA FLEMING 🖂
  
•  FIONA GARDINER 🖂
  

Reading List

1. "Climate Justice" by Mary Robinson
   Publisher: Bllomsbury
2. "HUman Rights and Climate Change" by Stephen Humphreys
   Publisher: Oxford University Press
3. "Climate Justice and Human Rights" by Tracey Skillington
   Publisher: Palgrave MacMillan

The above information outlines module LW5124: "Climate Justice" and is valid from 2024 onwards.
Note: Module offerings and details may be subject to change.

OptionalDEV6100: International Development Policy and Practice

DEV6100: International Development Policy and Practice

Semester 1 | Credits: 10

This module applies theory to practice focusing on how development issues are embraced and implemented by a range of diverse international development actors. The module covers a range of policy issues (e.g. poverty, social protection, labour issues, gender, environment) unpacking how they are addressed in practice including programme planning, implementation, monitoring and evaluation. The module also looks at governance and use of evidence based research in planning and policy.
(Language of instruction: English)

Learning Outcomes

1. Demonstrate an understanding of the varied and different roles of those involved in national and international development and linkages to human rights.
2. Determine, categorise and compare relevant stakeholders involved in different aspects of international development practice to illustrate coherence issues across rural and urban development and humanitarian assistance.
3. Differentiate between a range of international policy processes and compare how they influence international development practice.
4. Describe cross cutting social issues and identify how they can be integrated into International Development policies, programmes and practice.
5. Apply different methods typically used in project cycle management to be able to prepare and appraise an international development programme, including critiquing the logical framework, developing objectives, indicators, and other performance measures.

Assessments

• Department-based Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  CATHAL O'DONOGHUE 🖂
  
•  UNA MURRAY 🖂
  

Reading List

1. "Introduction to International Development" by Paul A. Haslam,Jessica Schafer,Associate Professor Department of Social Sciences Pierre Beaudet
   ISBN: 9780199036431.
   Publisher: Oxford University Press, USA
   Chapters: all
2. "Poverty and Development" by Tim Allen,Alan Thomas
   ISBN: 9780199563241.
   Publisher: Oxford University Press, USA
3. "Fundamentals of sustainable development" by n/a
   ISBN: ROORDA, N.,.
   Publisher: Routledge.

The above information outlines module DEV6100: "International Development Policy and Practice" and is valid from 2022 onwards.
Note: Module offerings and details may be subject to change.

OptionalDJ6130: Employability and Career Skills

DJ6130: Employability and Career Skills

Semester 1 and Semester 2 | Credits: 0

This module will equip students with the professional knowledge and skills needed to transition into the fast-changing media industry, and develop their social capital. Students will develop the knowledge and understanding necessary to start their careers and gain employment.
(Language of instruction: English)

Learning Outcomes

1. Showcase employability skills by having successfully completed a workplace internship or shadowing programme and having cultivated a professional digital presence.
2. Effectively analyse the opportunities afforded by industry disruption.
3. Work successfully as part of a team.
4. Reflect on personal strengths and develop self-awareness of areas for improvement.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  UINSIONN MAC DUBHGHAILL 🖂
  
•  KAREN M WALSH 🖂
  
•  TOM FELLE 🖂
  
•  Kelly Fincham 🖂
  

Reading List

1. "Digital Transformation in Journalism and News Media" by Mike Friedrichsen,Yahya Kamalipour
   ISBN: 9783319277868.
   Publisher: Springer
2. "Becoming a reflective practitioner" by Christopher Johns ; with contributions from Sally Burnie ... [et al.].
   ISBN: 0470674261.
   Publisher: ; Wiley-Blackwell
3. "Communicative Figurations" by Andreas Hepp,Andreas Breiter,Uwe Hasebrink
   ISBN: 9783319655840.
   Publisher: Springer

The above information outlines module DJ6130: "Employability and Career Skills" and is valid from 2020 onwards.
Note: Module offerings and details may be subject to change.

OptionalDJ6146: Final Project (Global Media and Communication)

DJ6146: Final Project (Global Media and Communication)

12 months long | Credits: 30

This capstone module offers students the opportunity to synthesise their learning by undertaking a substantial final project that combines critical analysis with practical application. Students will produce a critical essay and a media practice project of their choice, such as (but not limited to) a video production, multimedia storytelling, social media campaigns, web-based or a data product. This module emphasises independent research, creative execution, and critical reflection, enabling students to showcase their skills and expertise in a professional-standard project aligned with their interests and career aspirations.
(Language of instruction: English)

Learning Outcomes

1. Identify and evaluate academic and industry-specific research methodologies and sources of information (interviews, texts, internet, journal articles, cuttings, broadcasts, libraries)
2. Display a critical awareness of the responsibilities and roles of Professional Communicators and the social, ethical and legal contexts in which they work.
3. Plan and conduct a piece of original research; analyse and evaluate information for informational importance; identify and resolve inconsistencies.
4. Display an awareness of the ethical dimensions of Communications Practice; display intellectual integrity, awareness of copyright implications, the importance of crediting the work of others and the unacceptability of plagiarism.

Assessments

• Oral, Audio Visual or Practical Assessment (50%)
• Research (50%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  KAREN M WALSH 🖂
  
•  TOM FELLE 🖂
  
•  Shania Collins 🖂
  

Reading List

1. "Reflective Practice," by Gillie Bolton and Russell Delderfield
   Publisher: SAGE Publications Limited
2. "The Reflective Practitioner" by Donald A. Schon
3. "Becoming a Reflective Practitioner," by Christopher Johns
   Publisher: John Wiley & Sons

The above information outlines module DJ6146: "Final Project (Global Media and Communication)" and is valid from 2025 onwards.
Note: Module offerings and details may be subject to change.

OptionalDJ6147: Dissertation (Global Media and Communication)

DJ6147: Dissertation (Global Media and Communication)

12 months long | Credits: 30

Students independently produce a piece of written research work of significant scope on a Communications and/or Global Media-related area of their choice. In doing so, they will apply advanced, independent research skills and consistently adhere to academic and ethical standards.
(Language of instruction: English)

Learning Outcomes

1. Demonstrate detailed knowledge of specific fields under investigation
2. Identify and evaluate academic and industry-specific research methodologies and sources of information (texts, internet sources, journal articles, cuttings, broadcasts, libraries)
3. Display a critical awareness of the responsibilities and roles of Professional Communicators and the social, ethical and legal contexts in which they work.
4. Plan and conduct a piece of original research; analyse and evaluate information for informational importance; identify and resolve inconsistencies.

Assessments

• Research (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  UINSIONN MAC DUBHGHAILL 🖂
  
•  TOM FELLE 🖂
  
•  Kelly Fincham 🖂
  
•  Shania Collins 🖂
  

Reading List

1. "Reflective Practice," by Gillie Bolton and Russell Delderfield
   Publisher: SAGE Publications Limited
2. "The Reflective Practitioner" by Donald A. Schon
3. "Becoming a Reflective Practitioner," by Christopher Johns
   Publisher: John Wiley & Sons

The above information outlines module DJ6147: "Dissertation (Global Media and Communication)" and is valid from 2025 onwards.
Note: Module offerings and details may be subject to change.

OptionalDJ6135: Reporting Economics and Politics

DJ6135: Reporting Economics and Politics

Semester 1 | Credits: 10

This module is intended as a solid primer in understanding politics and economics and how they are covered and communicated by the media. During the term, students have the opportunity to develop the skills necessary to understand the fundamentals of economics and politics -- the Irish, American and EU political systems; the interplay between business, government and the economy; and the impact of policy on economic decision making -- and from there, understand effective strategies to communicate the complexities of economics and politics in an accessible manner. This module is not a practice-based module per se. It is a series of lectures -- each of which explore a specific aspect of macroeconomics and/or politics -- followed by a hands-on workshop where examples of journalism that cover that week's topic are examined and analysed for effective communication strategies used therein. This module is designed for people interested in power (economic and/or political) and how to understand and communicate it effectively. DJ6135 Reporting Economics and Politics is designed to work for students of journalism as well as students from other disciplines with an interest in communication and media. DJ6135 Reporting Economics and Politics is designed to work for students of journalism as well as students from other disciplines with an interest in communication and media. As a result, this modules offers two modes of summative assessment from which students can choose: 1) Theory route: or 2) Practice route. (see assessment section for more info)
(Language of instruction: English)

Learning Outcomes

1. Critically assess the structure and operation of the Irish political system.
2. Develop knowledge of fiscal and monetary policy
3. Gain an understanding of macro-economics and the interplay between government and the economy.
4. Produce ethically responsible and critically-engaged reporting or academic analysis to a professional standard
5. Understand how to translate complex social, economic and political developments into narratives easily understood by lay audiences.
6. Assess a range of journalistic and communication strategies used to cover various aspects of economics and/or politics

Assessments

• Continuous Assessment (90%)
• Oral, Audio Visual or Practical Assessment (10%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  KAREN M WALSH 🖂
  
•  Shania Collins 🖂
  

Reading List

1. "The Government and Politics of Ireland" by Chubb, Basil
   Publisher: Routledge
2. "The Battle of Bretton Woods" by Stell, Ben
   Publisher: University of Princeton Press
3. "European Union Politics" by Cini, Michelle
   Publisher: Oxford University Press
4. "Politics in the Republic of Ireland" by Coakley, John and Gallagher, Michael
   Publisher: Routledge
5. "Ireland and the Freedom of Information Act" by Felle, Tom and Adshead, Maura (eds.)
   Publisher: Manchester University Press
6. "Politics" by Heywood, Andrew
   Publisher: Palgrave Macmillan
7. "Capital in the Twenty-First Century" by Piketty, Thomas
   Publisher: The Belknap Press of Harvard University Press
8. "Crisis Economics: a crash course in the future of finance" by Roubini, Nouriel
   Publisher: Allen Lane
9. "Why Politics Matters" by Stoker, Gerry
   Publisher: Palgrave Macmillan

The above information outlines module DJ6135: "Reporting Economics and Politics" and is valid from 2024 onwards.
Note: Module offerings and details may be subject to change.

OptionalDJ6132: Digital Sandbox

DJ6132: Digital Sandbox

Semester 1 | Credits: 10

This module introduces students to the foundational skills needed to create and design digital projects, focusing on building websites, designing mobile apps, and exploring design thinking methodologies. Through practical, hands-on exercises, students will learn the essentials of user-centred design, prototyping, and the tools and technologies that underpin digital creativity. The module emphasises innovation, collaboration, and problem-solving, equipping students with the ability to turn ideas into functional, user-friendly digital solutions.
(Language of instruction: English)

Learning Outcomes

1. Acquire problem-solving capacities through the use of problem-based learning (PBL) and design thinking
2. Acquire knowledge of relevant theories and scholarship in the area of creative media technology
3. Develop skills using appropriate media software
4. Learn to work in multidisciplinary teams and communicate effectively
5. Reflect on the impact of your work on society through appropriate theoretical frameworks including ethical issues and data privacy.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  UINSIONN MAC DUBHGHAILL 🖂
  
•  TOM FELLE 🖂
  
•  Kelly Fincham 🖂
  

Reading List

1. "The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods" by Michael Lewrick, Patrick Link, Larry Leifer
   ISBN: 9781119629191.
   Publisher: Wiley
2. "The Design of Everyday Things" by Don Norman
   ISBN: 9780465050659.
   Publisher: Constellation
3. "Sprint" by Jake Knapp,John Zeratsky,Braden Kowitz
   ISBN: 9780593076118.
   Publisher: Bantam

The above information outlines module DJ6132: "Digital Sandbox" and is valid from 2025 onwards.
Note: Module offerings and details may be subject to change.

OptionalDJ6122: Researching the Media

DJ6122: Researching the Media

Semester 2 | Credits: 5

This course provides students with an understanding of the inter-related fields of journalism and media studies, through study of a range of scholarly works and independent research.
(Language of instruction: English)

Learning Outcomes

1. Describe the development of the field of journalism, in the context of various social and technological changes.
2. Understand various normative models for the role of the press, and apply them to case studies.
3. Critically examine the organisation and operation of news organisations.
4. Analyse the content produced by the news media.
5. Place Irish journalism and media in an international context.

Assessments

• Continuous Assessment (70%)
• Oral, Audio Visual or Practical Assessment (30%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  UINSIONN MAC DUBHGHAILL 🖂
  
•  KAREN M WALSH 🖂
  
•  TOM FELLE 🖂
  
•  Kelly Fincham 🖂
  

Reading List

1. "Key Readings in Journalism" by Elliot King (Editor), Jane Chapman (Editor)
   ISBN: 9780415880282.
   Publisher: Routledge
2. "What are journalists for?" by Jay Rosen
   ISBN: 9780300089073.
   Publisher: New Haven ; Yale University Press, 1999.
3. "Media work" by Mark Deuze
   ISBN: 9780745639253.
   Publisher: Polity
4. "The Rise of the Network Society: Volume I: The Information Age: Economy, Society, and Culture" by Manuel Castells
   ISBN: 9781405196864.
   Publisher: Wiley-Blackwell
5. "The global media" by Edward S. Herman and Robert W. McChesney
   ISBN: 9780826458193.
   Publisher: Continuum
6. "Global media governance" by Seán Ó Siochrú and Bruce Girard with Amy Mahan
   ISBN: 9780742515666.
   Publisher: Rowman & Littlefield

The above information outlines module DJ6122: "Researching the Media" and is valid from 2020 onwards.
Note: Module offerings and details may be subject to change.

OptionalDJ6143: Media Law

DJ6143: Media Law

Semester 2 | Credits: 5

This module provides knowledge and tools to assist students in critically assessing their media environment within ethical and legal frameworks. Content includes learning on ethical decision making, media regulation and constraints, copyright, and legislation such as defamation and privacy.
(Language of instruction: English)

Learning Outcomes

1. Adopt an informed and personal stance on media regulation in today’s media.
2. Analyse complex legal and regulatory issues in contemporary mass media and make compelling case-law based based arguments about them.
3. Display an understanding of relevant legislation related to media including privacy, defamation and copyright
4. Develop strong editorial judgement scaffolded by knowledge of media law and court practices.

Assessments

• Continuous Assessment (40%)
• Department-based Assessment (60%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  UINSIONN MAC DUBHGHAILL 🖂
  
•  KAREN M WALSH 🖂
  
•  TOM FELLE 🖂
  
•  Kelly Fincham 🖂
  

Reading List

1. "Quick Win Media Law Ireland" by Andrea Martin
   ISBN: 9781904887461.
   Publisher: Oak Tree Press (Ireland)
2. "Media Ethics" by Clifford G. Christians,Mark Fackler,Kathy Brittain Richardson
   ISBN: 0205029043.
   Publisher: Pearson College Division
3. "Media Ethics: Issues and Cases" by Lee Wilkins,Philip Patterson
   ISBN: 9780073526249.
   Publisher: McGraw-Hill Education
4. "Manufacturing Consent" by Edward S. Herman
   ISBN: 0375714499.
   Publisher: Pantheon

The above information outlines module DJ6143: "Media Law" and is valid from 2022 onwards.
Note: Module offerings and details may be subject to change.

OptionalDJ6144: Communicating Climate Action and Science

DJ6144: Communicating Climate Action and Science

Semester 2 | Credits: 10

This module will introduce students to some of the key concepts and debates surrounding the communication of climate, science, healthcare, sustainability and environmental issues. It will examine how organisations, institutions, and individuals communicate and examine the impact these efforts have on public understanding and political debate.
(Language of instruction: English)

Learning Outcomes

1. Acquire knowledge of the processes of scientific research, including peer review and distil a scientific concept/methodology/idea so that a general audience can understand it
2. Be able to write for specialist audiences such as scientific blogs as well as lay audiences such as a media article
3. Develop treatments or storyboards of a climate/science topic as the basis for generating a climate/science story, suitable for a lay audience
4. Analyse critically the communication strategies and arguments used by advocates, scientists, policymakers and corporations to influence citizens’ attitudes and behaviours towards climate and the environment
5. Differentiate between popular fictions, rumour and conjecture and evidence-based on facts, in particular with regard to scientific issues such as vaccines

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  TOM FELLE 🖂
  

Reading List

1. "Houston, We Have a Narrative" by Randy Olson
   ISBN: 9780226270845.
   Publisher: University of Chicago Press
2. "Getting to the Heart of Science Communication" by Faith Kearns
   ISBN: 9781642830743.
   Publisher: Island Press
3. "The Climate Change Playbook" by Dennis Meadows,Linda Booth Sweeney,Gillian Martin Mehers
   ISBN: 9781603586764.
   Publisher: Chelsea Green Publishing
4. "Communicating Climate Change" by Taylor & Francis Group
   ISBN: 9780367479534.
   Publisher: Routledge

The above information outlines module DJ6144: "Communicating Climate Action and Science" and is valid from 2022 onwards.
Note: Module offerings and details may be subject to change.

OptionalDJ6157: Data Analysis and Visualisation

DJ6157: Data Analysis and Visualisation

Semester 2 | Credits: 10

This module explores the principles and practices of data analysis and visualisation, equipping students with the skills to interpret, analyse, and communicate data effectively. It examines the role of data in decision-making, democracy, and society, addressing how big data shapes public discourse, governance, and media. Through a mix of theory and practice, including case studies on surveillance, ethical considerations, and storytelling, students will learn to critically engage with data and create impactful visualisations to inform and empower audiences.
(Language of instruction: English)

Learning Outcomes

1. Understand the role of data in society and critically analyse the influence of data on decision-making, democracy, governance, and media.
2. Apply data analysis techniques and develop proficiency in sourcing, cleaning, and analysing data relevant to media and communication contexts.
3. Create and produce clear, ethical, and effective visual representations of data for storytelling and audience engagement.
4. Examine the implications of big data and surveillance on privacy, media practices, and public trust.
5. Develop the capacity to use data as a core element in media production, combining theoretical understanding with practical skills to create compelling, evidence-based narratives.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  UINSIONN MAC DUBHGHAILL 🖂
  
•  KAREN M WALSH 🖂
  
•  TOM FELLE 🖂
  
•  Kelly Fincham 🖂
  
•  Shania Collins 🖂
  

Reading List

1. "Data Journalism: Inside the Global Future" by Tom Felle
   ISBN: 9781845496630.
   Publisher: Theschoolbook.com
2. "The Digital Reporter's Notebook" by Blaine, Mark
   ISBN: 9780415898614.
   Publisher: Routledge
3. "Practicing Convergence Journalism" by Janet Kolodzy
   ISBN: 9780415890304.
   Publisher: Routledge
4. "The Investigative Reporter's Handbook" by Brant Houston
   ISBN: 0312589972.
   Publisher: Bedford/St Martins
5. "Principles of Convergent Journalism" by Jeffrey S. Wilkinson, August E. Grant, Douglas J. Fisher
   ISBN: 9780199838653.
   Publisher: Oxford University Press, USA
6. "The Online Journalism Handbook" by Bradshaw, Paul and Liisa Rohumaa
   ISBN: 9781405873406.
7. "The Multimedia Journalist" by Jennifer George-Palilonis
   ISBN: 9780199764525.
   Publisher: Oxford University Press, USA
8. "Online Journalism" by James C. Foust
   ISBN: 9781934432174.
   Publisher: Holcomb Hathaway, Publishers
9. "Producing Online News" by Ryan Thornburg
   ISBN: 9781604269963.
   Publisher: CQ Press College

The above information outlines module DJ6157: "Data Analysis and Visualisation" and is valid from 2025 onwards.
Note: Module offerings and details may be subject to change.

OptionalDJ6158: Social Media and Digital Marketing

DJ6158: Social Media and Digital Marketing

Semester 2 | Credits: 10

This module provides a comprehensive exploration of social media and digital marketing. It focuses on understanding platform-specific strategies, audience engagement, and the creation of impactful, data-driven campaigns. You will learn to develop and execute digital marketing strategies, produce professional content, and analyse campaign performance using industry-standard tools. This module prepares you for careers in communications, public relations, content production, audience analysis, and social media management.
(Language of instruction: English)

Learning Outcomes

1. Demonstrate an understanding of the principles and practices of social media and digital marketing, including audience engagement and platform-specific strategies.
2. Develop and implement effective digital marketing campaigns that align with organisational goals.
3. Create professional-quality content tailored to specific social media platforms and target audiences.
4. Analyse and interpret campaign performance using analytics tools and data-driven insights.
5. Critically evaluate ethical and legal considerations in social media and digital marketing practices.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  TOM FELLE 🖂
  
•  Kelly Fincham 🖂
  
•  Shania Collins 🖂
  

Reading List

1. "Social Media Strategy" by JULIE. ATHERTON
   ISBN: 9781398609990.
2. "Digital Marketing Strategy" by Simon Kingsnorth
   ISBN: 9781398605978.
   Publisher: Kogan Page
3. "Digital Marketing" by Dave Chaffey,Fiona Ellis-Chadwick
   ISBN: 9780273746102.
   Publisher: Financial Times/Prentice Hall
4. "eMarketing" by Raymond Frost,Alexa K. Fox,Terry Daugherty
   ISBN: 9781000736229.
   Publisher: Taylor & Francis

The above information outlines module DJ6158: "Social Media and Digital Marketing" and is valid from 2025 onwards.
Note: Module offerings and details may be subject to change.

OptionalDJ6151: Introduction to Investigative Reporting

DJ6151: Introduction to Investigative Reporting

Semester 2 | Credits: 10

This module will give students an introduction to the specialised field of investigative reporting alongside critically examining successful case studies. The investigative journalism tools and techniques can be used to highlight and report in-depth on important stories in the public interest.
(Language of instruction: English)

Learning Outcomes

1. Demonstrate an understanding of the fundamental causes of miscarriages of justice.
2. Showcase applied investigative journalism skills.
3. Employ research and investigative skills and communicate effectively.
4. Display an understanding of the complex nature of working independently and as part of a team on a multifaceted long-form investigation.
5. Demonstrate awareness of critical failings in the justice system.
6. Display knowledge of how advanced DNA testing can unearth and potentially prevent miscarriages.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  UINSIONN MAC DUBHGHAILL 🖂
  
•  KAREN M WALSH 🖂
  
•  TOM FELLE 🖂
  
•  Kelly Fincham 🖂
  
•  Shania Collins 🖂
  

Reading List

1. "Betrayal: The Crisis in the Catholic Church" by Investigative Staff of the Boston Blobe
   ISBN: 978031627153.
   Publisher: Back Bay Books
2. "The Framing of Harry Gleeson" by Kieran Fagan
   ISBN: 9781848892460.
   Publisher: The Collins Press
3. "Convicting the innocent: where criminal prosecutions go wrong" by n/a
   ISBN: 978067406611.
   Publisher: Harvard University Press
4. "Maamtrasna" by Jarlath Waldron
   ISBN: 9780946130078.
   Publisher: Edmund Burke Publisher

The above information outlines module DJ6151: "Introduction to Investigative Reporting " and is valid from 2024 onwards.
Note: Module offerings and details may be subject to change.

OptionalDJ6137: Strategic Communication

DJ6137: Strategic Communication

Semester 2 | Credits: 10

This module will deliver practical as well as contextual and theoretical introduction to strategic communication and public relations.
(Language of instruction: English)

Learning Outcomes

1. Demonstrate a firm understanding of theoretical and conceptual concepts of communication, mass communication and media effect theories.
2. Analyse stakeholder identities including institutions, groups, or individuals who have an interest in or are affected by an issue. Assess interests of influential institutions, groups, and individuals.
3. Conduct research using a variety of methods to gather information about an employer or client, industry or event. Seek to learn about stakeholders' understanding of the product, organisation or issue(s).
4. Develop a communications plan for an organisation in response to a given communications issue, emergency or crisis.
5. Implement a communications strategy based on a research-based approach that address includes set goals, KPIs, and on-going monitoring and follow-up evaluation.
6. Demonstrate professional competence using traditional written, multimedia, online and social media tools to communicate effectively.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  UINSIONN MAC DUBHGHAILL 🖂
  
•  TOM FELLE 🖂
  
•  Kelly Fincham 🖂
  

Reading List

1. "Strategic Communication: An Introduction" by Jesper Falkheimer and Mats Heide
   ISBN: 9781138657038.
   Publisher: Routledge
2. "Crisis Communication Strategies" by Amanda Coleman
   ISBN: 9781789662900.
   Publisher: Kogan Page
3. "Persuasion and Power" by James P. Farwell
   ISBN: 9781589019423.
   Publisher: Georgetown University Press
4. "The Public Relations Handbook" by Alison Theaker
   ISBN: 9781138890961.
   Publisher: Routledge

The above information outlines module DJ6137: "Strategic Communication" and is valid from 2021 onwards.
Note: Module offerings and details may be subject to change.