Vanessa’s research initially focused on franchising, entrepreneurship, and international business, and more recently on the scaling of indigenous and foreign-owned businesses. Her research has been published in journals such as the Journal of International Management and the Journal of Business Research. She has co-authored a book series on the internationalization of franchise chains and a book chapter on the impacts of Covid-19 on international business. She has worked at several sector associations on applied and public-private research projects, including the American Chamber of Commerce for Brazil and the Brazilian Franchising Association. Her research interests are entrepreneurship growth, scaling and synergies between indigenous and FDI-based firms.
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