Business & Economics

I joined the Marketing Discipline in February 2021 as a Lecturer in Marketing.  I previously held a Senior Lecturer in Marketing post at Lancaster University and various fractional lecturing posts at Nottingham Business School, Nottingham University Business School, and the University of Leicester. I am a member of the Academy of Marketing Science, and the Academy of Marketing, and a Fellow of the Higher Education Academy. Before commencing my academic journey, I worked in various roles across a range of services sectors including mobile communications, fashion, and retail. In particular, I worked with the UK's first sector-specific Environmental Management Scheme (EMS) for Higher Education, which was funded by the Higher Education Funding Council for England (HEFCE) and the European Regional Development Fund (ERDF). My research to date has been published in academic journals such as the Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Business Research, and Marketing Theory. I was the co-track chair for the 43rd Annual Macromarketing Conference (2018) stream titled: Tourism, Sustainability, and Community Wellbeing” track. I have offered commentaries based on my research expertise for Sky News (Feb, 2018) as well as the consumer affairs programme "You and Yours" on BBC Radio 4 (April 2019). My work has received press attention cited in publications such as the Irish Times, Irish Independent, USA Northern California, Marketing Business Week, thedrum.com, Snappii, and Computer Weekly among others.