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Dr Sinead Duane

MBS, PhD

 
researcher
 

Biography

After completing my Masters in Business Studies with First Class Honours at NUI Galway in 2008, I was awarded the inaugural three year Research Fellowship with safefood. During this time I project managed safefood’s first social marketing pilot initiative which addressed the issue of male obesity on the island of Ireland whilst completing my PhD in the area of social marketing partnerships and graduating in 2012.

I joined the Discipline of General Practice in August 2012, as a Social Marketing Postdoctoral Researcher on the SIMPle study, funded by the Health Research Board through their Interdisciplinary Capacity Enhancement (ICE) award. The focus of the SIMPle study is the improvement of the quality and quantity of antibiotic prescribing for urinary tract infections (UTIs).  Within the SIMPle study, I applied my skills as both a social marketer and qualitative researcher, to identify the key barriers and facilitators to improved antibiotic prescription and consumption from the perspective of the general practitioner and patient. In collaboration with colleagues in other disciplines such as epidemiology, microbiology, general practice and health economics, these findings were used to design and implement a complex intervention (www.nuigalway.ie/simple).  

The ICE awards encourage collaborative learning through the adoption of a team based approach to research whilst supporting researchers to continue to develop their skills through training and mentoring opportunities. I have recently returned from a three week training visit with the Institute of Social Marketing in Stirling University, where I worked with leaders in the field of social marketing and qualitative research. I plan to participate in similar visits to the USA in the near future to pursue my interests in social innovation and novel approaches to facilitating behavioural change including e-health strategy development.

Research Interests

  • Novel approaches to Evidence Synthesis
  • Clinical Trial Methodology with an emphasis in recruitment
  • The implementation and evaluation of social marketing partnership strategies when addressing wicked problems emerging in society
  • The development of complex social marking interventions
  • Systems thinking to address complex issues
     

    Other interests

    • Research Methodology
    • Mobile Health Applications - development and evaluation
    • Innovative approaches to developing social change strategies
    • Social Innovation
    • The role of social marketing in public health and the environment
    • Social Media
     

Research Projects

  Project Start Date End Date
PIER Project 01-APR-19

Peer Reviewed Journals

  Year Publication
(2020) 'Understanding breastfeeding behaviours: a cross-sectional analysis of associated factors in Ireland, the United Kingdom and Australia'
Gallegos, D,Parkinson, J,Duane, S,Domegan, C,Jansen, E,Russell-Bennett, R (2020) 'Understanding breastfeeding behaviours: a cross-sectional analysis of associated factors in Ireland, the United Kingdom and Australia'. International Breastfeeding Journal, 15 [DOI] [Details]
(2020) 'Systems Social Marketing and Macro-Social Marketing: A systematic review'
Flaherty, T., Domegan, C., Duane, S., Brychkov, B., and Anand, M. (2020) 'Systems Social Marketing and Macro-Social Marketing: A systematic review'. Social Marketing Quarterly, [Details]
(2020) 'What do patients value as incentives for participation in clinical trials? A pilot discrete choice experiment'
Akke Vellinga, Colum Devine, Min Yun Ho, Colin Clarke, Patrick Leahy, Jane Bourke, Declan Devane, Sinead Duane, Patricia Kearney (2020) 'What do patients value as incentives for participation in clinical trials? A pilot discrete choice experiment'. Research Ethics Review, [Details]
(2019) 'COSUTI: a protocol for the development of a core outcome set (COS) for interventions for the treatment of uncomplicated urinary tract infection (UTI) in adults'
Duane, S,Vellinga, A,Murphy, AW,Cormican, M,Smyth, A,Healy, P,Moore, M,Little, P,Devane, D (2019) 'COSUTI: a protocol for the development of a core outcome set (COS) for interventions for the treatment of uncomplicated urinary tract infection (UTI) in adults'. Trials, 20 [DOI] [Details]
(2019) 'A Dynamic Stakeholders' Framework in a Marketing Systems Setting'
Domegan, C;McHugh, P;Flaherty, T;Duane, S (2019) 'A Dynamic Stakeholders' Framework in a Marketing Systems Setting'. Journal Of Macromarketing, 39 :136-150 [DOI] [Details]
(2019) 'Social marketing partnerships: Evolution, scope and substance'
Duane, S;Domegan, C (2019) 'Social marketing partnerships: Evolution, scope and substance'. Marketing Theory, 19 :169-193 [DOI] [Details]
(2018) 'Protocols for Stakeholder Participation in Social Marketing Systems'
McHugh, P,Domegan, C,Duane, S (2018) 'Protocols for Stakeholder Participation in Social Marketing Systems'. Social Marketing Quarterly, 24 :164-193 [DOI] [Details]
(2018) 'Development of an online resource for recruitment research in clinical trials to organise and map current literature'
Kearney, A;Harman, NL;Rosala-Hallas, A;Beecher, C;Blazeby, JM;Bower, P;Clarke, M;Cragg, W;Duane, S;Gardner, H;Healy, P;Maguire, L;Mills, N;Rooshenas, L;Rowlands, C;Treweek, S;Vellinga, A;Williamson, PR;Gamble, C (2018) 'Development of an online resource for recruitment research in clinical trials to organise and map current literature'. Clinical Trials, 15 :533-542 [DOI] [Details]
(2017) 'The cost effectiveness of the SIMPle intervention to improve antimicrobial prescribing for urinary tract infection in primary care'
Gillespie, P,Callan, A,O'Shea, E,Duane, S,Murphy, AW,Domegan, C,Galvin, S,Vellinga, A (2017) 'The cost effectiveness of the SIMPle intervention to improve antimicrobial prescribing for urinary tract infection in primary care'. Journal Of Public Health, 39 :282-289 [DOI] [Details]
(2017) 'Using Mobile Phones to Collect Patient Data: Lessons Learned From the SIMPle study'
Duane S, Tandan M, Murphy AW, Vellinga A (2017) 'Using Mobile Phones to Collect Patient Data: Lessons Learned From the SIMPle study'. JMIR research protocols, 6 (4) [DOI] [ARAN Link] [Details]
(2017) 'Changing antibiotic prescribing in General Practice – The results of the SIMPle process evaluation'
Duane S, Domegan C, Callan A, Galvin S, Cormican M, Murphy A, Vellinga A. (2017) 'Changing antibiotic prescribing in General Practice – The results of the SIMPle process evaluation'. International Journal of Healthcare Management, 3 (1):68-75 [DOI] [Details]
(2016) 'Systems-thinking social marketing: conceptual extensions and empirical investigations'
Domegan, C;McHugh, P;Devaney, M;Duane, S;Hogan, M;Broome, BJ;Layton, RA;Joyce, J;Mazzonetto, M;Piwowarczyk, J (2016) 'Systems-thinking social marketing: conceptual extensions and empirical investigations'. Journal of Marketing Management, 32 :1123-1144 [DOI] [Details]
(2016) 'Exploring Experiences of Delayed Prescribing and Symptomatic Treatment for Urinary Tract Infections among General Practitioners and Patients in Ambulatory Care: A Qualitative Study'
Duane, S,Beatty, P,Murphy, AW,Vellinga, A (2016) 'Exploring Experiences of Delayed Prescribing and Symptomatic Treatment for Urinary Tract Infections among General Practitioners and Patients in Ambulatory Care: A Qualitative Study'. Antibiotics-Basel, 5 [DOI] [ARAN Link] [Details]
(2016) 'From restricted to complex exchange and beyond: social marketing's change agenda'
Duane, S,Domegan, C,McHugh, P,Devaney, M (2016) 'From restricted to complex exchange and beyond: social marketing's change agenda'. Journal of Marketing Management, 32 :856-876 [DOI] [Details]
(2016) 'Systems-thinking social marketing: conceptual extensions and empirical investigations'
Domegan, C,McHugh, P,Devaney, M,Duane, S,Hogan, M,Broome, BJ,Layton, RA,Joyce, J,Mazzonetto, M,Piwowarczyk, J (2016) 'Systems-thinking social marketing: conceptual extensions and empirical investigations'. Journal of Marketing Management, 32 :1123-1144 [DOI] [Details]
(2016) 'Reconsultation and Antimicrobial Treatment of Urinary Tract Infection in Male and Female Patients in General Practice'
Tandan, M,Duane, S,Cormican, M,Murphy, AW,Vellinga, A (2016) 'Reconsultation and Antimicrobial Treatment of Urinary Tract Infection in Male and Female Patients in General Practice'. Antibiotics-Basel, 5 [DOI] [ARAN Link] [Details]
(2016) 'Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial'
Vellinga, A,Galvin, S,Duane, S,Callan, A,Bennett, K,Cormican, M,Domegan, C,Murphy, AW (2016) 'Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: a cluster randomized trial'. Canadian Medical Association journal, 188 :108-115 [DOI] [ARAN Link] [Details]
(2016) 'Using qualitative insights to change practice: exploring the culture of antibiotic prescribing and consumption for urinary tract infections'
Duane, S,Domegan, C,Callan, A,Galvin, S,Cormican, M,Bennett, K,Murphy, AW,Vellinga, A (2016) 'Using qualitative insights to change practice: exploring the culture of antibiotic prescribing and consumption for urinary tract infections'. BMJ Open, 6 [DOI] [ARAN Link] [Details]
(2015) 'Improving antimicrobial prescribing in Irish primary care through electronic data collection and surveillance: a feasibility study'
Galvin, S,Callan, A,Cormican, M,Duane, S,Bennett, K,Murphy, AW,Vellinga, A (2015) 'Improving antimicrobial prescribing in Irish primary care through electronic data collection and surveillance: a feasibility study'. BMC Family Practice, 16 [DOI] [Details]
(2015) 'Tomorrow's World: Collaborations, Consultations and Conversations for Change'
Duane, S;Domegan, C;McHugh, P;Devaney, M;Callan, A (2015) 'Tomorrow's World: Collaborations, Consultations and Conversations for Change'. Innovations In Social Marketing And Public Health Communication: Improving The Quality Of Life For Individuals And Communities, :279-290 [DOI] [Details]
(2015) 'Do general practitioners prescribe more antimicrobials when the weekend comes?'
Tandan, M;Duane, S;Vellinga, A (2015) 'Do general practitioners prescribe more antimicrobials when the weekend comes?'. Springerplus, 4 [DOI] [ARAN Link] [Details]
(2014) 'Case study: waves of change - collaborative design for tomorrow's world'
Domegan, C;McHugh, P;Devaney, M;Duane, S;Joyce, J;Daly, O;Murphy, D;Hogan, M;Broome, B (2014) 'Case study: waves of change - collaborative design for tomorrow's world'. Social Marketing And Behaviour Change: Models, Theory And Applications, :208-219 [Details]
(2014) 'Supporting the Improvement and Management of Prescribing for urinary tract infections (SIMPle): Protocol for a randomised control trial'
Duane, S; Callan, A; Galvin, S; Murphy, AW; Domegan, C; O’Shea, E; Cormican, M; Bennett, K; O’Donnell, M; Vellinga, A; (2014) 'Supporting the Improvement and Management of Prescribing for urinary tract infections (SIMPle): Protocol for a randomised control trial'. Trials, 14 [DOI] [Details]
(2013) 'Supporting the improvement and management of prescribing for urinary tract infections (SIMPle): protocol for a cluster randomized trial'
Duane, S;Callan, A;Galvin, S;Murphy, AW;Domegan, C;O'Shea, E;Cormican, M;Bennett, K;O'Donnell, M;Vellinga, A (2013) 'Supporting the improvement and management of prescribing for urinary tract infections (SIMPle): protocol for a cluster randomized trial'. Trials, 14 [DOI] [Details]

Book Chapters

  Year Publication
(2017) 'A Wicked problem and the SIMPle solution'
Duane, S. and Domegan, C. (2017) 'A Wicked problem and the SIMPle solution' In: Social Marketing; Rebels with a Cause. UK: Routhledge. [Details]
(2017) 'Seas of Energy: Using a Systems Research Approach for a Wicked Problem'
McHugh, P., Domegan, C., Duane, S., Joyce, J., Devaney, M., Hogan, M., Broome, B.J., Mazzonetto, M. and Piwowarczyk, J. (2017) 'Seas of Energy: Using a Systems Research Approach for a Wicked Problem' In: Social Marketing: Rebels with a Cause. UK: Routledge. [Details]
(2015) 'Tomorrow’s World: Collaborations, Consultations and Conversations for Change'
Duane, S., Domegan, C., McHugh, P., Devaney, M., Callan, A. (2015) 'Tomorrow’s World: Collaborations, Consultations and Conversations for Change' In: Innovations in Social Marketing and Public Health Communication. London: Springer. [DOI] [Details]
(2015) 'Tomorrow’s world: collaborations, consultations and conversations for Change'
Duane, S; McHugh P. and Domegan, C. (2015) 'Tomorrow’s world: collaborations, consultations and conversations for Change' In: Best Practices in Marketing and Quality-of-Life Research. UK: Springer. [Details]
(2014) 'Waves of Change: Collaborative Design of Tomorrow’s World'
Domegan, C. McHugh, P., Devaney, M, Duane, S., Joyce, J., Daly, O., and Murphy, D., (2014) 'Waves of Change: Collaborative Design of Tomorrow’s World' In: Behaviour change models: theory and application for social marketing. UK: Edward Elgar Publishing. [Details]
(2014) 'Waves of change: collaborative design for tomorrow’s world'
Domegan, C; McHugh, P; Devaney, M; Duane, S; Joyce, J; Daly, O. and Murphy, D. (2014) 'Waves of change: collaborative design for tomorrow’s world' In: Social Marketing and Behavioural Change: Models, Theory and Applications. UK: Edward Elgar Publishers. [Details]
(2014) 'Case study: waves of change - collaborative design for tomorrow's world'
Domegan, C,McHugh, P,Devaney, M,Duane, S,Joyce, J,Daly, O,Murphy, D,Hogan, M,Broome, B,Brennan, L,Binney, W,Parker, L,Aleti, T,Nguyen, D (2014) 'Case study: waves of change - collaborative design for tomorrow's world' In: Behaviour change models: theory and application for social marketing. UK: Edward Elgar Publishing. [Details]
(2013) 'Get Your Life into Gear. Social Marketing: From Tunes to Symphonies'
Duane, Sinead,Domegan, Christine,Hastings, Gerard,Domegan, Christine (2013) 'Get Your Life into Gear. Social Marketing: From Tunes to Symphonies' In: RoutledgeRoutledge. [Details]
(2013) 'Get Your Life into Gear. Best Practices in Marketing and their Impact on Quality of Life'
Duane, Sinead,Domegan, Christine,Alves, Helena,Vazquez (2013) 'Get Your Life into Gear. Best Practices in Marketing and their Impact on Quality of Life' In: SpringerSpringer. [Details]

Conference Publications

  Year Publication
(2019) World Social Marketing Conference, Edinburgh, UK
Domegan, C., McHugh, P., Flaherty, T. and Duane, S. (2019) A Dynamic Stakeholders’ Framework for a Social Marketing Setting World Social Marketing Conference, Edinburgh, UK [Details]
(2019) World Social Marketing Conference, Edinburgh, UK
Domegan, C., Brychkov, D., Flaherty, T., Anand, M., Duane, S., McHugh, P. and McGloin, A. (2019) Systems Social Marketing and Macro-Social Marketing; A Systematic Review and Methodological Critique of the Literature and Interventions World Social Marketing Conference, Edinburgh, UK [Details]
(2020) 6th World One Health Congress
Farrell, M., Duane, S., Cormican, M., Domegan, C., O’Connor, L., Britton, E., McNamara, Á., Kiernan, R., Harkin, K., O’Donovan, D., Leonard, A., Gaze, W., Burke, L., Morris, D (2020) PIER: Public health Impact of Exposure to antibiotic Resistance in recreational water 6th World One Health Congress [Details]
(2020) Environ
Farrell, M., Duane, S., Cormican, M., Domegan, C., O’Connor, L., Britton, E., McNamara, Á., Kiernan, R., Harkin, K., O’Donovan, D., Leonard, A., Gaze, W., Burke, L., Morris, D (2020) What lurks beneath the PIER – are recreational water users at risk from superbugs? Environ [Details]
(2020) Environ
Heskin, R., Duane, S., Farrell, M., Burke, L., Morris, D., McNamara, Á. (2020) Is water quality a determinant of beach choice? A survey of bathing water users in the West of Ireland Environ [Details]
(2019) World Social Marketing conference
59. Domegan, C., Flaherty, T, Brychkov, D. Anand, M., Duane, S. (2019) “A Systematic Literature Review of Macro-Social Marketing and Systems Social Marketing World Social Marketing conference [Details]
(2015) North American Primary Care Research Group
Vellinga A, Duane S, Callan A, Galvin S, Cormican M, Bennett K, Domegan C, Murphy AW (2015) A randomised trial to improve antimicrobial prescribing for the general practice management of uncomplicated urinary tract infection using novel e-health data collection North American Primary Care Research Group NAPCRG, New York 2014, [Details]
(2015) World Social Marketing Conference
Domegan, C; McHugh, P; Devaney, M; Hogan, M; Broome, B; Duane, S; Joyce, J; Murphy, D; Mazzonetto, M. and Piwowarczyk, J. (2015) Advancing Theory and Research in Social Marketing: Interactive Management for Complex Problem Thinking World Social Marketing Conference Sydney, Australia, , 19-APR-15 [Details]
(2015) Academy of Marketing Conference
Duane, S; Domegan, C. and McHugh, P. (2015) From Magical Insights to Alchemy: Broadening the Social Marketing Change Agenda Academy of Marketing Conference University of Limerick, Ireland, , 19-APR-15 [Details]
(2015) World Social Marketing Conference
Duane, S., Domegan, C. McHugh, P., Devaney, M, Duane, S., Hogan, M., Broome, B., Joyce, J., Daly, O., and Murphy, D. (2015) “Advancing Theory and Research in Social Marketing: Interactive Management for Complex Problem Thinking” World Social Marketing Conference [Details]
(2014) Social Marketing and Socially Responsible Management: Broadening the Scope; ISM-Open University Conference
Domegan, C; McHugh, P; Devaney, M; Duane, S; Joyce, J; Daly, O. and Murphy, D. (2014) Moving Ahead Together: A Collaborative Design for Social Change Social Marketing and Socially Responsible Management: Broadening the Scope; ISM-Open University Conference Milton Keynes, UK, [Details]
(2014) 6th National Social Marketing Conference
Domegan, C; McHugh, P. and Duane,S. (2014) Citizen and Community Change 6th National Social Marketing Conference National University of Ireland Galway, Ireland, , 16-APR-14 [Details]
(2014) Society of Academic Primary Care
Vellinga A, Galvin S, Duane S, Callan A, Cormican M, Bennett K, Domegan C, Murphy AW. (2014) A randomised trial to improve antimicrobial prescribing for the general practice management of uncomplicated urinary tract infection using novel e-health data collection Society of Academic Primary Care SAPC 2014, Nottingham, [Details]
(2014) European Congress of Clinical Microbiology and Infectious Diseases
Vellinga A, Galvin S, Duane S, Callan A, Cormican M, Bennett K, Domegan C, Murphy AW (2014) The SIMPle study: Supporting the Improvement and Management of Prescribing for UTIs European Congress of Clinical Microbiology and Infectious Diseases ECCMID 2014, Barcelona, Spain, [Details]
(2013) UK Society for Behavioural Medicine
Duane S, Callan A, Galvin S, Cormican M, Bennett K, Domegan C, Murphy AW, Vellinga A (2013) The SIMPle study: Supporting the Inprovement and Management of Prescribing for UTIs UK Society for Behavioural Medicine [Details]
(2013) European General Practice network for Infectious diseases and antibiotic use
Vellinga A, Duane S, Callan A, Galvin S, Cormican M, Bennett K, Domegan C, Murphy AW (2013) Improving antimicrobial prescribing practices for urinary tract infections in primary care in the west of Ireland - a multidisciplinary approach European General Practice network for Infectious diseases and antibiotic use [Details]

Conference Contributions

  Year Publication
(2015) Trials Methodology Research Network (HRB-TMRN) Webinar Series,
Domegan, C.and Duane, S. (2015) “Designing and delivering clinical trials: Increasing success”. [Other], Trials Methodology Research Network (HRB-TMRN) Webinar Series, Galway Ireland , 07-DEC-15 - 07-DEC-15. [Details]
(2015) 1st Clinical Trials Methodology Symposium, Health Research Board,
Domegan, C. and Duane, S. (2015) Designing and delivering clinical trials: Increasing success. [Invited Paper], 1st Clinical Trials Methodology Symposium, Health Research Board, Dublin Ireland , 25-SEP-15 - 25-SEP-15. [Details]
(2014) Irish College of General Practitioners Research,
Duane, S., Callan, A., Galvin, S., Domegan, C., Vellinga, A. (2014) “The SIMPle study: Using Formative Research to Design Complex Interventions”,,. [National Refereed Conference Paper], Irish College of General Practitioners Research, Kilkenny, Ireland , 10-OCT-14 - 10-OCT-14. [Details]

Conference Paper

  Year Publication
(2010) Get Your Life in Gear-Truck driver workplace program. 9th International Congress of the International Association on Public and Nonprofit Marketing.
Duane, S (2010) Get Your Life in Gear-Truck driver workplace program. 9th International Congress of the International Association on Public and Nonprofit Marketing. Bucharest, Romania: Conference Paper [Details]

Workshops

  Year Publication
(2017) Social Marketing for Health Improvement, An Introductory HSE Workshop, NUI Galway, 2nd October 2017.
Domegan, C., McHugh, P. and Duane, S. (2017) Social Marketing for Health Improvement, An Introductory HSE Workshop, NUI Galway, 2nd October 2017. Workshops [Details]

Honours and Awards

  Year Title Awarding Body
2015 Mobile Technology Project of the Year 2015 Technology Excellence Awards
2014 Best Project in Primary Care Crystal Clear MSD Health Literacy Award
2014 Best Research Paper AUDGPI

Teaching Interests

I adopt a research led approach to teaching across a range of modules within the marketing discipline at both undergraduate and post graduate levels.

Subjects that I have taught include, Research Methods, Global Marketing, Social Marketing and Services Marketing.


Modules Taught

  Term/Year Module Title Module Code Subject / Desc
2015/2016 Research Methods MK563 Marketing
2015/2016 Global Marketing MK575 Marketing
2019/2020 Cases in Marketing Management and Strategy MK5113
2019/2020 Services Marketing MK 311 Marketing
2019/2020 Marketing Analytics MK3105
2017/2018 Research Methods MK563 Marketing