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Hospitality Performance Revenue & Asset Management (MSc)
MSc (Hospitality Performance Revenue & Asset Management)
College of Business, Public Policy & Law, Shannon College of Hotel Management- Title of Award
- Master of Science
- Course Code
- MSC-HPRA
- Average Intake
- 15
- Delivery
- On Campus
- NFQ
- Level 9
- Award Type
- Major
- Next Intake
- September 2026
- Duration
- 1 year, full-time I 2 years, part-time
- ECTS Weighting
- 90
Why Choose This Course?
Course Information
Who is this course for?
This master's equips students with the analytical mindset and revenue management expertise needed to forecast performance, anticipate risk, and drive sustainable growth in a fast-paced global market. Through hands-on learning and real-world case studies, you'll master the tools of business analytics, performance optimisation, and yield management—skills that are in high demand across the hospitality and tourism industries.
Whether you're aiming to lead hotel operations, manage hospitality assets, or innovate in revenue strategy, this programme will give you the competitive edge to thrive in a dynamic, data-driven world.
What will I study?
The full-time programme consists of three semesters. Semesters 1 and 2 are delivered through in-class instruction and focus on core modules, while Semester 3 offers elective options, including research or an internship. Part-time students will complete half of these modules each academic year.
The course may be taken as a full-time degree over a twelve-month period (September to August) OR as a Part-Time Degree taken over a twenty-four-month period. The year is divided into two teaching semesters (September to December and January to April). The summer period (Year 2 in the Part-Time programme) will be used to complete a 3-month paid internship OR undertake a research thesis.
Core modules:
- Business Analytics Fundamentals
- Performance and Revenue Management
- Global Business and International Human Resource Management
- Information Technology for Hospitality
- Project Management
- Hotel Asset Management
- Strategy and Innovation for Business
- Intercultural Communication for Business
Optional Modules may include:
- Internship
- Research Thesis
Curriculum Information
Curriculum information relates to the current academic year (in most cases).Course and module offerings and details may be subject to change.
Glossary of Terms
- Credits
- You must earn a defined number of credits (aka ECTS) to complete each year of your course. You do this by taking all of its required modules as well as the correct number of optional modules to obtain that year's total number of credits.
- Module
- An examinable portion of a subject or course, for which you attend lectures and/or tutorials and carry out assignments. E.g. Algebra and Calculus could be modules within the subject Mathematics. Each module has a unique module code eg. MA140.
- Optional
- A module you may choose to study.
- Required
- A module that you must study if you choose this course (or subject).
- Semester
- Most courses have 2 semesters (aka terms) per year.
Year 1 (90 Credits)
RequiredSC6102: Information Technology for Hospitality
SC6102: Information Technology for Hospitality
Semester 1 | Credits: 5
The objective of this module is to equip hospitality business leaders with Information Technology knowledge, awareness and skills to inform business decisions and practices.
(Language of instruction: English)
Learning Outcomes
- Develop an understanding of information systems, cloud services, and solutions for guest-facing applications, devices and connectivity.
- Explore new research and developments in the area of digital transformation, AI integration and service automation.
- Develop and integrate new platform, multimedia and design skills to create a digital project.
- Explore and enhance your competence and understanding of digital competences for the workplace and AI tools for business.
Assessments
- Department-based Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module SC6102: "Information Technology for Hospitality" and is valid from 2025 onwards.Note: Module offerings and details may be subject to change.
RequiredSC6101: Global Business and International HRM
SC6101: Global Business and International HRM
Semester 1 | Credits: 10
We exist in a global business world today, and it could be argued that no other industry sectors are more global that the hospitality and tourism sectors. The success of all businesses is based on the quality of its people management strategy and its ability to show leadership so as to maximise organisational performance, whilst valuing and rewarding their contributions. This module presents an overview on the concepts and theories of globalization and explores the response of the hospitality industry to global and economic pressures from a human resource management perspective. In particular, the cycle of recruitment, selection, reward, employment terms and conditions, development and retention strategies in an international context will be discussed with respect to the corporate social responsibilities of the business.
(Language of instruction: English)
Learning Outcomes
- Understand, analyse and critically evaluate how globalization and international forces shape and impact organisational design, structures, processes and strategies.
- Understand, analyse and critically evaluate the nature of employment in a global industry such as the structure and characteristics of the international hotel industry.
- Understand, analyse and critically explore the process of employee resourcing and development with respect to planning, recruitment, selection, retention and rewarding of the the workforce.
- Understand, analyse and critically evaluate the employment relationship with particular emphasis on quality in the workplace, learning and development, employee wellbeing and the corporate social responsibilities of the organisation.
- Understand, analyse and critically evaluate the importance of International Human Resource Management (IHRM) as a critical managerial function within and across Multinational Enterprises (MNE's).
Assessments
- Department-based Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module SC6101: "Global Business and International HRM" and is valid from 2025 onwards.Note: Module offerings and details may be subject to change.
RequiredSC6103: Performance and Revenue Management
SC6103: Performance and Revenue Management
Semester 1 | Credits: 10
The objective of this module is to develop the skills necessary to appraise financial and non-financial performance in a hospitality organisation, along with the ability to devise revenue management strategies to improve an organisation's performance.
(Language of instruction: English)
Learning Outcomes
- Recognise the performance information needs of users in hospitality and other business contexts and understand the key performance indicators in the hospitality sector.
- Appraise and interpret the financial performance and contrast performance with competitors and assess the non-financial performance of a business and consider different performance measurement models.
- Understand the importance of cost control and recommend cost reduction strategies in different business situations.
- Understand the modern role of revenue management in the hospitality sector and its importance in business decision making.
- Apply Revenue Management models and tools to help implement strategies to improve business performance.
Assessments
- Department-based Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module SC6103: "Performance and Revenue Management" and is valid from 2025 onwards.Note: Module offerings and details may be subject to change.
RequiredSC6120: Business Analytics Fundamentals
SC6120: Business Analytics Fundamentals
Semester 1 | Credits: 5
Business Analytics is the process by which businesses use statistical methods and technologies for analysing historical data to gain new insight and improve strategic decision-making. This module introduces studetns to a range of business-analytic concepts, methodologies, techniques, and practices typically employed in a range of business contexts that turn Data into information.
(Language of instruction: English)
Learning Outcomes
- Evaluate the role and importance of Business Analytics as a key strategic function supporting decision-making activities.
- Locate Business Analytics in the wider context of Business Intelligence, Data Mining and Predictive Analytics.
- 3. Evaluate the pillars of analytics: Descriptive, Predictive and Prescriptive Analytics.
- Explore industry-standard frameworks (eg. CRISP_DM) used in knowledge discovery and business analytics projects and apply this to a large data set.
- Explore and apply a range of statistical concepts and techniques to real-world data sets.
- Learn how to utilise a range of popular tools (commercial and Open Source for analysing data sets (eg. Microsoft Excel, KNIME Data Analytics Platform).
Assessments
- Department-based Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module SC6120: "Business Analytics Fundamentals" and is valid from 2025 onwards.Note: Module offerings and details may be subject to change.
RequiredSC6107: Project Management
SC6107: Project Management
Semester 2 | Credits: 5
The objective of this module is to provide an opportunity to apply the process of project management to a specific hospitality business project. Topics covered include project definition, planning, execution, basic feasibility models, management, control and implementation. This will involve the application of a formalised and structured project management process and the development of proposals demonstrating appreciation of the practical and consumer based contexts of the organisation. Specifically defined outputs in response to a client brief or organisational scenario will be expected. In arriving at outcomes, consideration will be given to the need for appropriate innovation and creativity whilst ensuring realistic application.
(Language of instruction: English)
Learning Outcomes
- Understand project management development processes, design and associated techniques.
- Analyse the implications, challenges and opportunities of organisational dynamics with regard to project management.
- Understand how to manager project cost, quality and delivery.
- Align available resources for effective project implementation.
- Recognise and mitigate the early seeds of failure in a project life cycle.
Assessments
- Department-based Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module SC6107: "Project Management" and is valid from 2025 onwards.Note: Module offerings and details may be subject to change.
RequiredSC6105: Hotel Asset Management
SC6105: Hotel Asset Management
Semester 2 | Credits: 5
Hotel Asset Management will provide the framework, knowledge and tools to manager hotel assets strategically. This module will enable students to develop analytical capabilities to enable them to evaluate opportunities and make decisions related to the management of hotel assets. Also assessed will be management contracts between owners and operators, and the complexities involved in handling multiple stakeholders in Hotel Asset Management contracts.
(Language of instruction: English)
Learning Outcomes
- Understand the latest Hotel Asset Management techniques and analyse management contracts from owners and operators.
- Understand how to administer and renegotiate management contracts.
- Evaluate capital expenditure decisions and manager their execution.
- Benchmark a property's revenue and expense performance against the market.
- Provide a set of practical tools and tactics that asset managers can use to achieve strategic performance.
Assessments
- Department-based Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module SC6105: "Hotel Asset Management" and is valid from 2025 onwards.Note: Module offerings and details may be subject to change.
RequiredSC6108: Strategy and Innovation for Hospitality
SC6108: Strategy and Innovation for Hospitality
Semester 2 | Credits: 10
The objective of this module is to expose the student to key strategic management frameworks, models and theories that they can then adapt and apply to the world of business in order to foster innovation. A key task for the student is to understand how strategy is crafted in response to the changing business environment. Students are expected to play an active role in the learning process by engaging with academic literature to further their knowledge of strategy, so as to improve their organisational awareness. The overall aim of this module is to challenge the student to think differently.
(Language of instruction: English)
Learning Outcomes
- Demonstrate an understanding of the importance of strategic thinking in the business environment.
- Identify key issues for an organisation to foster a culture of innovation.
- Appreciate the importance of people in formulating, implementing and evaluating strategy.
- Understand the key drivers of innovation in organisations.
- Be able to apply the principles of a strategy-focused organisation to the running of a simulated business enterprise.
Assessments
- Department-based Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module SC6108: "Strategy and Innovation for Hospitality" and is valid from 2025 onwards.Note: Module offerings and details may be subject to change.
RequiredSC6116: Intercultural Communication for Business
SC6116: Intercultural Communication for Business
Semester 2 | Credits: 10
This module will enable the students to recognise, understand and reflect on issues related to intercultural communication in global business settings. It comprises three core areas of study: intercultural communication and cross-cultural management, human resources management in a global context, and global leadership. The objective of this module is to enable students to recognise and understand the importance of culture and its impact on business communication and management across cultures reflecting on the need to increase their own level of intercultural sensitivity and competence, in order to succeed as managers of global teams. The manner in which cultural differences impact on communication and human resources practices and policies will be discussed and evaluated. Following this, the needs and challenges of becoming a successful global leader will be analysed; considering difference cultural settings and work scenarios, as well as the student's own culture.
(Language of instruction: English)
Learning Outcomes
- Identify and reflect on the intercultural communication theories in order to evaluate the manner in which they contribute to the understanding of global business communication.
- Critically discuss the role of culture and its impact on business communication in a global context.
- Critically analyse published research on intercultural communication in the field of business management and global leadership.
- Identify and describe the intercultural competencies of successful global managers.
- Reflect on the importance of developing intercultural communication competence and intercultural sensitivity in order to succeed in global business management.
Assessments
- Department-based Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module SC6116: "Intercultural Communication for Business" and is valid from 2025 onwards.Note: Module offerings and details may be subject to change.
OptionalSC6123: Research Thesis Hospitality Performance Revenue and Asset Management
SC6123: Research Thesis Hospitality Performance Revenue and Asset Management
12 months long | Credits: 30
The MSc research thesis presents a substantial piece of guided independent research on a topic agreed between the student and thesis advisor. It typically involves a literature review and an appropriate form of critical analysis of sources of primary and/or secondary data; it may also involve fieldwork. The submitted thesis must demonstrate evidence of expansive reading and understanding of the central topic/research area related to Hospitality Performance, Revenue and Asset Management. The thesis should provide critical analysis and appropriate use of relevant/advanced research techniques in the exploration of the chosen topic.
(Language of instruction: English)
Learning Outcomes
- Plan, and engage in, an independent and sustained critical investigation and evaluation of a chosen research topic with an emphasis on Hospitality Performance, Revenue and Asset Management.
- Systematically identify relevant theory and concepts, relate these to appropriate methodologies and evidence, apply appropriate data collection and analytical techniques from which to derive appropriate conclusions.
- Engage in systematic discovery and critical review of appropriate and relevant information sources.
- Appropriately apply qualitative and/or quantitative evaluation processes to original data.
- Understand and apply ethical standards of conduct in the collection and evaluation of data and other resources.
- Communicate research concepts and contexts clearly and effectively in writing sufficient for Journal publication.
Assessments
- Department-based Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module SC6123: "Research Thesis Hospitality Performance Revenue and Asset Management" and is valid from 2022 onwards.Note: Module offerings and details may be subject to change.
OptionalSC6126: Internship Hospitality Performance Revenue and Asset Management
SC6126: Internship Hospitality Performance Revenue and Asset Management
12 months long | Credits: 30
The aim of the internship is to support the students learning requirements, nurture their professional development as well as enabling them to become more adaptable to the needs of the dynamic business environment. The objective of this internship is to provide students with an opportunity to develop their professional skills and work expereience in an areas they wish to build their careers in. By completing the internship, students will have started to develop the analytical and revenue focused mindset needed to forecast future performance and will have had an opportunity to build a network for future employment.
(Language of instruction: English)
Learning Outcomes
- Have an understanding of the day to day operation of the department that they have worked in.
- Develop their personal and professional life-skills through on-the-job interactions with colleagues and customers if in a customer facing department.
- Have an awareness of how the different departments work together to be a successful business with specific attention to the various performance management policies incorporated by the organisation.
- Improve their business analytical skills.
- Improve their communication skills and emotional intelligence in the work environment.
Assessments
- Department-based Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module SC6126: "Internship Hospitality Performance Revenue and Asset Management" and is valid from 2022 onwards.Note: Module offerings and details may be subject to change.
- Strategic Focus on Revenue and Asset Management
Study key areas that directly impact profitability and long-term success in the industry.
- Integration of Business Analytics
Learn how to make data-driven decisions and adapt quickly to market changes.
- Industry-Relevant Curriculum
Modules such as Hotel Asset Management and Strategy and Innovation for Hospitality are tailored to reflect real-world challenges and innovations in the global hospitality sector.
- Risk Forecasting and Mitigation
The programme uniquely prepares students to anticipate and manage risk, a critical skill in today’s unpredictable business environment.
- Career-Ready Skillset
Graduate with a blend of analytical and strategic skills that prepare you for roles in hotel management, revenue strategy, and asset management.
- Adaptability in a Dynamic Market
Become an agile professional capable of navigating the fast-evolving hospitality landscape.
By completing this programme, graduates will have attained the necessary attributes and skills needed to work in both national and global businesses in the fields of revenue management, performance management, and asset management. Examples of possible career paths include:
- Business/Data Analyst
- Pricing Analyst
- Asset Manager
One of the electives for Semester 3 is a 3-month internship.
In Semester 3, students may opt for a 3-month paid internship, commencing on May 1st. This pathway offers a unique opportunity to gain real-world experience with leading hospitality organisations in Ireland and worldwide if possible.
Shannon College has long-standing partnerships with over 100 prestigious hotels across more than 16 countries, including top-tier brands. These placements give students the chance to apply their academic learning in dynamic, fast-paced hospitality environments developing practical skills, professional networks, and a strong foundation for global careers.
Access to internship opportunities is competitive and subject to a screening and interview process managed by Shannon’s Placement Office. Selection is also influenced by individual eligibility to work legally in specific countries, and students are supported in understanding their visa or work permit options during the placement planning process.
This carefully structured internship enhances employability, fosters leadership, and builds confidence ensuring that graduates from the University of Galway leave Shannon College ready to thrive in the international hospitality industry.
Accrediting Body
As part of the Performance and Revenue Management module, students have the opportunity to sit an exam for the Certification in Hotel Industry Analytics (CHIA) - a globally respected credential in the hospitality sector.
The CHIA certification is highly valued by employers and recognised by leading industry organisations such as AH&LA, HFTP, ICHRIE, IoH, and PATA. It is particularly beneficial for those pursuing careers as general managers, revenue managers, sales leaders, and corporate hospitality professionals.
Group projects and collaborative activities will enhance your teamwork and communication skills, while individual assignments and the final dissertation will help you develop independence and critical thinking.
Throughout the programme, you will have access to cutting-edge resources, including industry-standard software and real-world datasets, to support your learning and professional growth.
How Will I Be Assessed?
Throughout the programme, your progress is assessed through various coursework and exams, including reports, essays, presentations, and in-class assessments.
Continuous Assessment - Regular coursework, including essays, presentations, in-class tests, portfolios and research.
New Scholarships have been announced for 2026
Shannon College Hospitality Excellence Scholarship
This international student scholarship will be awarded to the postgraduate students who achieve excellent academic results and shows their drive and determination to succeed in the hospitality industry.
Scholarships up to 50%
At Shannon College of Hotel Management, research underpins our commitment to advancing knowledge and best practice in the global hospitality and business sectors. Our faculty and postgraduate students engage in applied and industry-relevant research that explores innovation, sustainability, leadership, and customer experience within hospitality management.
As part of the MSc in Performance, Revenue & Asset Management, students have the opportunity to develop their research skills during Semester 3, where they may choose the Research option. This pathway allows students to undertake a focused research project, applying academic frameworks to real-world industry challenges. Supported by expert supervision, students gain valuable experience in critical analysis, data interpretation, and evidence-based decision-making - skills that enhance both professional practice and career progression.
Through this research-led approach, Shannon College continues to contribute to the evolving body of knowledge that shapes the future of international hospitality management.
Course queries:
loraine.kavanagh@universityofgalway.ie
sarah.omahony@universityofgalway.ie
Programme Director(s):
Loraine Kavanagh
Lecturer (above the bar)
Shannon College of Hotel Management
E: loraine.kavanagh@universityofgalway.ie
T: 00353 91 497238
Q: Where will my classes take place?
A: All modules at taught on the Shannon College Campus located at Shannon International Airport, Shannon. Co Clare.
Q: How can I pay my fees?
A: Please visit the fees section of the website to learn more about fee payments.
Q: Are there any scholarships available for this course?
A: Yes, we have exciting new scholarships available for 2026. Take a look at our Scholarships Page to learn more.
Q. Can I study online?
A: This Masters programme is not available online, but we do have some excellent Continue Professional Development Programmes that are available online- Take a look at our CPD page to learn more.
University of Galway recognises that knowledge and skills can be acquired from a range of learning experiences. This is in line with the National Framework of Qualifications (NFQ) goals which aim to recognise all learning achievements by supporting the development of alternative pathways to qualifications (or awards) and by facilitating the recognition of prior learning (RPL).
This programme is designed to provide early and mid-career accountants with the skills and knowledge needed to engage with big data in a variety of roles in practice and industry.
Candidates who have completed all of the professional accounting examinations and have been admitted as full members by a recognised professional accountancy body including the following: ACCA, CIPFA, CIMA, ICAEW, ICAI, ICAS or other IFAC member body assessed as equivalent by the academic programme director, are eligible for consideration.
Or
Applicants who do not have the required academic qualifications for entry purposes, but have relevant work experience in cybersecurity or business risk management, may also be entitled to apply under the University’s Recognition of Prior Learning Policy. Further, students may apply for exemption(s) from some programme courses based on equivalent courses already completed. Further information is available on the University’s Recognition of Prior Learning website.
Graduates of the MA in English will be able to:
- Demonstrate a breadth of understanding of a range of approaches to the study of literary texts and other cultural artefacts.
- Evaluate received knowledge and articulate their own contribution to the existing scholarship.
- Select and apply a variety of critical approaches to the study of literature.
- Retrieve, select, sift, and deploy a range of sources to support original arguments.
- Apply enhanced critical thinking and analytical skills to their object of study.
- Plan, manage, and execute a substantial independent study project.
- Reflect deeply on a range of research perspectives, topics, and approaches related to the object of study.
- Exhibit the ability to self-assess and self-direct.
Accreditations & Awards
Meet our Employers
Entry Requirements and Fees
Minimum Entry Requirements
Candidates must hold at least a Second-Class Honours Level 8 primary degree with some relevant work experience.
Academic entry requirements standardised per country are available here.
English Language Entry Requirements
For applicants whose first language is not English, an English language proficiency of IELTS score of 6.5 is required (with no band less than 5.5) or equivalent.
More information on English language test equivalency is available here.
Supporting Documents
You will be required to provide supporting documentation as part of your application. You can check here what supporting documents are required for this course.
You can apply online to the University of Galway application portal here.
Please review the entry requirements set out in the section above.
You will be required to upload supporting documentation to your application electronically. See the section above on entry requirements for further information on the supporting documentation required for this course.
Closing Dates
For this programme, there is no specific closing date for receipt of applications. Applications will be accepted on a rolling basis and course quotes will be reviewed continuously throughout the application cycle.
Notes
- You will need an active email account to use the website and you'll be guided through the system, step by step, until you complete the online form.
- Browse the FAQ's section for further guidance.
Fees for Academic Year 2026/27
| Course Type | Year | EU Tuition | Student Contribution | Non-EU Tuition | Levy | Total Fee | Total EU Fee | Total Non-EU Fee |
|---|---|---|---|---|---|---|---|---|
| Masters Full Time | 1 | €10,700 | €19,300 | €140 | €10,840 | €19,440 | ||
| Masters Part Time | 1 | €5,350 | €105 | €5,455 |
For 26/27 entrants, where the course duration is greater than 1 year, there is an inflationary increase approved of 1.8% per annum for continuing years fees.
Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €4,500 towards your tuition (2026/27). You will be liable for the remainder of the total fee. A P1 grant is where SUSI will pay tuition up to a maximum of €6,270. SUSI will not cover the student levy of €140.
Note to non-EU students: learn about the 24-month Stayback Visa here.
Workbook
You may be asked to purchase a workbook for Information Technology for Business at a cost of €20 approx.
Certification in Hotel Industry Analytics
This exam currently costs $90 (US). Please note that this can change due to currency values.
Shannon College Hospitality Excellence Scholarship
This scholarship will be awarded to the postgraduate students who achieve excellent academic results and shows their drive and determination to succeed in the hospitality industry.
Scholarships up to 50%
Application Process
Students applying for full time postgraduate programmes from outside of the European Union (EU), You can apply online to the University of Galway application portal here.
Our application portal opens on the 1st October each year for entry the following September.
Further Information
Please visit the postgraduate admissions webpage for further information on closing dates, documentation requirements, application fees and the application process.
Why University of Galway?
World renowned research led university nestled in the vibrant heart of Galway city on Ireland's scenic West Coast.
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Meet Our Alumni
Course Introduction
Driving Strategic Growth in Global Hospitality
The MSc in Hospitality Performance, Revenue and Asset Management fosters the analytical and revenue focused mindset graduates will need to forecast future performance, whilst also predicting and mitigating risk. Students will learn to exploit business analytics, performance, and yield management techniques, enabling them to become more adaptable to the needs of the dynamic business environment.
Modules include: Performance and Revenue Management, Hotel Asset Management, Strategy and Innovation for Hospitality, and Business Analytics Fundamentals.
Shannon College PG Prospectus 2025







