Course Overview

DM Key DescriptorsThe MSc in Marketing Management is designed to open the doors to a world of exciting marketing opportunities across various industries and sectors.  The programme content is meticulously crafted to prepare you for a multitude of marketing positions in the business world. Whether you're a marketing enthusiast or come from a non-business background, this programme is your gateway to building a successful marketing career.

Our mission is to guide you to become a well-rounded marketing professional, equipped with the skills and knowledge needed to thrive in today's competitive landscape. Through our programme, you will:

  • Gain Comprehensive Knowledge: Dive deep into a wide range of marketing subjects, reaching an advanced level of understanding. Our curriculum ensures you have a solid grasp of marketing fundamentals, as well as the latest trends and strategies, setting you apart in the job market.

  • Develop Analytical and Presentation Skills: Marketing is not just about knowing; it's also about effectively communicating your insights. You will sharpen your analytical skills and enhance your ability to articulate your ideas, both in writing and orally, a crucial skill in the world of marketing.

  • Master Research Methodologies: In an age where data-driven decision-making is key, we'll equip you with research methodologies, enabling you to navigate complex information, make informed choices, and contribute to the development of effective marketing strategies.

  • Emphasise Strategic Decision Making: You'll learn how to make critical marketing decisions that can shape the future of businesses.

  • Stay Current with Industry Best Practices: We ensure you are exposed to the latest ideas, techniques, and marketing frameworks by analysing industry best practices. This hands-on approach keeps you at the forefront of the marketing field.

A distinctive feature of our programme is its practical orientation. You will undertake consultancy projects, allowing you to work directly with real companies and which provide realistic industry settings and experiences. You'll also have frequent opportunities to learn from distinguished industry speakers, gaining invaluable insights from those who'work in Marketing.

Earning the MSc in Marketing Management will not only provide you with a recognised qualification but will also enable you to embark on a successful marketing career in a wide variety of industries, sectors, and organisations. This programme is not limited to business graduates; it's also ideal for those with non-business backgrounds who aspire to develop a career in marketing (see Key Facts).

Applications and Selections

Applications are made online via the University of Galway Postgraduate Applications System

Who Teaches this Course

researcher
Dr Declan Fleming
B.Comm., M.B.S.,Ph.D.
Lecturer Above The Bar
Marketing
Room 337
Cairnes Building
University of Galway
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researcher
Prof Christine Domegan
B. COMM., M.B.S., Ph.D.(NUI)
Personal Professor
Marketing Discipline
J.E. Cairnes School
of Business & Economics
University of Galway
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researcher
Dr Patricia Mc Hugh
BComm, MBS, MMII, PhD.
Programme Director MSc Digital Marketing
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researcher
Dr Ann Torres
B.A., M.B.A., PhD.
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researcher
Dr Sheila Malone
PhD
Lecturer Above The Bar
E: sheila.malone@universityofgalway.ie
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Requirements and Assessment

Key Facts

Entry Requirements

Normally a second-class honours degree (NFQ Level 8 or equivalent) in any discipline.

OR

A primary degree with a minimum of three years relevant work experience will also be considered.

IELTS score of 6.5 or equivalent, if applicable. 

Additional Requirements

Recognition of Prior Learning (RPL)

Duration

1 year, full-time
2 years, part-time

Next start date

September 2025

A Level Grades ()

Average intake

25–30 (some shared modules)

QQI/FET FETAC Entry Routes

Closing Date

Please refer to the offer rounds/closing date web-page.

NFQ level

9

Mode of study

ECTS weighting

90

Award

CAO

Course code

MSC-MKM

Course Outline

The programme is offered on a full-time basis over one year or part-time over two years. Students who take this programme part-time, attend lectures with the full-time students on average two days per week. 

Year 1:  Mondays & Tuesdays

Year 2:  Wednesdays & Thursdays

A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations. To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take obligatory subjects and, after semester 2 exams, attend a week long Marketing Event and complete an Applied Marketing Project. For the part-time programme these modules are taught over two academic years with assessments at the end of each semester.  Students attend lectures on average two days a week. 

The Applied Marketing Project is a team-based consultancy undertaking. Students will take on the role of consultants and work directly with an assigned real live company to address a specific marketing problem and develop a research-based solution.

Curriculum Information

Curriculum information relates to the current academic year (in most cases).
Course and module offerings and details may be subject to change.

Glossary of Terms

Credits
You must earn a defined number of credits (aka ECTS) to complete each year of your course. You do this by taking all of its required modules as well as the correct number of optional modules to obtain that year's total number of credits.
Module
An examinable portion of a subject or course, for which you attend lectures and/or tutorials and carry out assignments. E.g. Algebra and Calculus could be modules within the subject Mathematics. Each module has a unique module code eg. MA140.
Optional
A module you may choose to study.
Required
A module that you must study if you choose this course (or subject).
Semester
Most courses have 2 semesters (aka terms) per year.

Year 1 (90 Credits)

RequiredMK5148: Applied Marketing Project


12 months long | Credits: 20

The objective of this project is to challenge students to learn how to become experts on a nominated topic which reflects an emerging trend in the practice of Marketing. This is achieved by challenging students to increase their knowledge and develop applied skills in a nominated topic. They then use this knowledge and skills to develop and deliver a strategy that will bring value to their assigned company and/or company of their choice. The Applied Marketing Project will be a comprehensive assignment which aims to allow students to apply theories, models and tools studied during their MSc programme to real-life marketing challenges.
(Language of instruction: English)

Learning Outcomes
  1. Develop an appropriate research approach to a specific marketing problem.
  2. Use both academic and industry literature to gain an in-depth understanding of a nominated Marketing topic.
  3. Develop strategic and innovative marketing ideas using SMART primary and secondary objectives.
  4. Critically evaluate the implications of findings from strategic and implementation perspectives.
  5. Communicate ideas in a professional and succinct manner, both orally and in writing.
Assessments
  • Continuous Assessment (100%)
Teachers
The above information outlines module MK5148: "Applied Marketing Project" and is valid from 2023 onwards.
Note: Module offerings and details may be subject to change.

RequiredMK5146: Consumption & Society


Semester 1 | Credits: 5

This module will provide you with an understanding of the foundations of consumption and society. As part of this module, you will consider, compare and contrast the traditional approaches to customer behaviour as well as more contemporary perspectives related to consumption and society. Specifically, you will be introduced to a range of themes that are prevalent in today’s consumerist society, as well as models and theories. Particularly emphasis will be paid to the application of these themes in practical contexts. We will also assess the role of consumption in the lives of individuals (including ourselves) and the importance of consumption in today’s society.
(Language of instruction: English)

Learning Outcomes
  1. Demonstrate an understanding of the role of consumption in society.
  2. Understand customer behaviour and its many perspectives.
  3. Introduction to key themes that are relevant in today’s consumerist society.
  4. Identify the implications of consumption in society with consideration regarding future marketing activities and recommendations for appropriate marketing strategies and tactics to address grand challenges we currently face.
Assessments
  • Continuous Assessment (100%)
Teachers
The above information outlines module MK5146: "Consumption & Society" and is valid from 2022 onwards.
Note: Module offerings and details may be subject to change.

RequiredMK5139: Social Media Marketing Theory


Semester 1 | Credits: 5

The objective of this module is to build upon marketing principles and investigate where the internet and other technologies provide opportunities for applications in marketing and business. The module provides an overview of the rapidly changing world of business and technology by addressing what is unique about digital marketing. It explores how these technologies are creating value for customers, as well as the benefits for companies, their products and brands.
(Language of instruction: English)

Learning Outcomes
  1. Illustrate how digital marketing integrates with organisational aims.
  2. Recognise how digital marketing impacts organisations.
  3. Assess critically organisations' digital marketing efforts according to international standards of 'best practice'.
  4. Formulate a digital marketing plan for a particular organisation.
Assessments
  • Written Assessment (50%)
  • Continuous Assessment (50%)
Teachers
Reading List
  1. "Emarketing Excellence: Planning & Optimizing Your Digital Marketing" by Dave Chaffey,P. R. Smith,Paul Russell Smith
    ISBN: 9780415533379.
    Publisher: Routledge
  2. "Internet Marketing: Strategy, Implementation and Practice" by Chaffey D., Ellis-Chadwick, F., Mayer, R. & Johnson, K.
    Publisher: Hawlow, England: Prentice Hall/Financial Times/Pearson Education
  3. "Increase Your Web Traffic in a Weekend" by Ford Jr., J.L. and Stanek, W.R.
    Publisher: Cengage Learning
  4. "Digital Marketing: Integrating Strategy & Tactics with Values" by Kaufman, I & Horton, C.
    Publisher: Routledge
  5. "Sticky Marketing: Why Everything in Marketing has changed and what to do about it" by Leboff, G.
    Publisher: Kogan Page
  6. "The Social Media Business Equation: Using Online Connections to grow Your Bottom Line" by Orsburn, E.M.
    Publisher: Cengage Learning
  7. "Take Your iPad to Work" by Proffitt, B.
    Publisher: Cengage Learning
  8. "Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation" by Ryan, D. & Jones, C.
  9. "E-Business" by Schneider, G.P.
    Publisher: Course Technology, Cengage Learning; Kogan Page
  10. "Cite Them Right: The Essential Referencing Guide" by Pears, R. & Shields, G.
    Publisher: Palgrave Macmillan
The above information outlines module MK5139: "Social Media Marketing Theory" and is valid from 2022 onwards.
Note: Module offerings and details may be subject to change.

RequiredMK5138: Strategic Marketing


Semester 1 | Credits: 10

Strategic decision-making can have a long-term impact on the organisation. The objective of the course is to prepare the student for making critical Strategic Marketing decisions in an environment that is becoming ever more complex and fast changing. The course will allow students develop skills in dealing with Strategic Marketing problems, and to formulate a framework for developing Strategic Marketing plans.
(Language of instruction: English)

Learning Outcomes
  1. Explain the nature and purpose of the Strategic Marketing Planning within overall business and corporate strategy.
  2. Apply rigorous situation analysis to matching the resource capabilities of the Organisation with the demands of the market environment.
  3. Develop competitive advantage through effective Segmentation, Targeting and Positioning supported with integrated marketing mix strategies.
  4. Recognise that Implementation & Control are key determinants in the success or failure of any strategic activity.
  5. Appraise marketing, business, public policy and societal problems within a global context through critical thinking, problem-solving, innovation, and collaboration.
Assessments
  • Written Assessment (60%)
  • Continuous Assessment (40%)
Teachers
The above information outlines module MK5138: "Strategic Marketing" and is valid from 2024 onwards.
Note: Module offerings and details may be subject to change.

RequiredMK5133: Marketing Performance & Productivity


Semester 1 | Credits: 5

This module will introduce students to the area of measuring marketing performance and productivity. Specifically, the module will introduce students to the practices and models used to measure the organisations marketing performance relative to its overall business goals and the creation of shareholder value. The objective of the module is to ensure that students, as a senior marketing practitioner, will have the skills and knowledge necessary to prove how marketing contributes to financial performance; how marketing contributes to overall company profits and where the organisation should concentrate its marketing investment in order to achieve the greatest possible return for the organisation.
(Language of instruction: English)

Learning Outcomes
  1. Critically analyze the challenges associated with attributing marketing activities and expenditures to organizational performance.
  2. Assess marketing performance by analyzing the impact of investments and budgets on key metrics including marketing ROI, customer and brand equity, and organizational growth.
  3. Identify and apply the most appropriate marketing performance indicators for specific business scenarios.
  4. Accurately measure the ROI of various marketing channels and campaigns.
  5. Develop a comprehensive marketing performance & productivity metrics system.
Assessments
  • Written Assessment (60%)
  • Continuous Assessment (40%)
Teachers
The above information outlines module MK5133: "Marketing Performance & Productivity" and is valid from 2024 onwards.
Note: Module offerings and details may be subject to change.

RequiredMK563: Research Methods


Semester 1 | Credits: 5

The aim of this module is to achieve a solid theoretical understanding of the what, how, where, when and why of Research and to critically reflect upon and apply the various concepts and techniques in a business context. This module details the process of conducting research from the initial stages of conceptualising a research question to constructing the research design, choosing particular methodologies and methods and analysing the data collected. Independent thinking and reflection is encouraged with respect to the key issues researchers face, including ethical practice.
(Language of instruction: English)

Learning Outcomes
  1. Develop a comprehensive understanding of the nature and function of research theory and practice.
  2. Recognise the conceptual and methodological issues that underlie the various stages of the research process.
  3. Illustrate an in-depth knowledge of the tools ad techniques of research.
  4. Formulate a research report for a particular organisation.
  5. Access secondary sources of data and materials through the library databases.
  6. Complete qualitative and quantitative research.
  7. Present, verbally and in written form, their research.
Assessments
  • Written Assessment (60%)
  • Continuous Assessment (40%)
Teachers
Reading List
  1. "Research Methods for Business Students" by Mark Saunders, Philip Lewis & Adrian Thornhill
    ISBN: 9781292016627.
    Publisher: Prentice Hall
The above information outlines module MK563: "Research Methods" and is valid from 2019 onwards.
Note: Module offerings and details may be subject to change.

RequiredMK5117: Services Marketing


Semester 1 | Credits: 5

This course builds on the student's understanding of services at undergraduate level. It also introduces issues which influence the evolution of services both academically and in practice. The course is built around the GAPs model of service performance, and addresses recent developments in the services literature such as S-D Logic and the front line employee as the service brand.
(Language of instruction: English)

Learning Outcomes
  1. A comprehensive understanding of services marketing theory.
  2. Further understanding of the Gaps model as a conceptual framework.
  3. A greater understanding of the relevance and role of both the employee and the customer n the service encounter.
  4. An insight into literature searches and reviews, and a full understanding of accessing material through the library databases.
  5. An understanding of the requirements of writing and referencing a report for assessment, and presenting key points in a concise way.
Assessments
  • Written Assessment (60%)
  • Continuous Assessment (40%)
Teachers
Reading List
  1. "Services Marketing: Integrating Customer Focus Across The Firm" by Wilson, A., Zeithaml, V.A., Bitner, M.J. & Gremler, D.
    ISBN: 978077107956.
    Publisher: McGraw Hill
  2. "Interactive Services Marketing" by Raymond P. Fisk, Stephen J. Grove, Joby John
    ISBN: 9780618641802.
    Publisher: Houghton Mifflin
  3. "Creating powerful brands" by Leslie De Chernatony and Malcolm McDonald
    ISBN: 0750659807.
    Publisher: Oxford ; Elsevier/Butterworth-Heinemann, 2003.
The above information outlines module MK5117: "Services Marketing" and is valid from 2023 onwards.
Note: Module offerings and details may be subject to change.

RequiredMK5158: Partnership Marketing


Semester 2 | Credits: 5

As businesses respond to societies grandest challenges such as climate change, more so then ever leaders require the skills to adapt to an ever-evolving landscape. Stakeholder engagement, network development and partnership relationships are playing an important strategic role in planning and marketing leadership. The aim of this module is twofold a) to explore the role of stakeholder engagement and partnership development as an approach to create competitive advantage. b) to demonstrate the evidence-based stakeholder and partnership processes available to support problem solving in an ever evolving business environment.
(Language of instruction: English)

Learning Outcomes
  1. Define and differentiate between stakeholders and partnership relationships, their role and function when addressing business problems.
  2. Critically assess the process of transitioning from stakeholder engagement activities to impactful partnership approaches across sectors and networks.
  3. Using real life examples, conduct a systematic stakeholder, gap analysis and partnership audit, identifying and evaluating the relevant direct and indirect stakeholder, partnership and network activities.
  4. Appraise the impact of partnership strategies on different stakeholder groups and the implications for engaging these groups in collective action.
  5. Demonstrate the requirements of writing and referencing a professional stakeholder engagement and partnership strategy for a particular organisation.
Assessments
  • Written Assessment (50%)
  • Continuous Assessment (50%)
Teachers
The above information outlines module MK5158: "Partnership Marketing" and is valid from 2024 onwards.
Note: Module offerings and details may be subject to change.

RequiredMK5140: Cases in Marketing Management & Strategy


Semester 2 | Credits: 10

Decision making in marketing is primarily a skill, and like all skills it is best learned through practice. The course will discuss how companies become market driven and guide their strategies based on a shared understanding of markets and competition. Each case will offer a challenging marketplace situation for learning and applying marketing strategy concepts through class discussion and case analysis of selected Irish, European and U.S. companies. Case presentations will also be required.
(Language of instruction: English)

Learning Outcomes
  1. Demonstrate the role of marketing in relation to the overall strategic goals of organisations.
  2. Apply marketing theories, concepts, models and frameworks to marketing and industry and organisational scenarios.
  3. Assess the complexities of marketing opportunities and threats and other environmental issues facing organisations.
  4. Critically evaluate marketing strategies and their implementation.
  5. Deliver professional and persuasive written and/or oral presentations.
Assessments
  • Written Assessment (60%)
  • Continuous Assessment (40%)
Teachers
The above information outlines module MK5140: "Cases in Marketing Management & Strategy" and is valid from 2024 onwards.
Note: Module offerings and details may be subject to change.

RequiredMK5136: Digital Sales Management


Semester 2 | Credits: 5

Digital Sales Management examines why embracing the social web is vital and how managing selling activities changes in a digital environment. This module examines the key issues in digital sales management from both a theoretical and practical perspective. Sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital campaigns. In digital sales, the selling function is carried out by many front of house services staff that need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert leads into sales. Digital Sales Management outlines the new strategies required to make the most of the digital sales opportunities that exist. It provides the practical advice, sales and marketing professionals need to harness technology for better selling.
(Language of instruction: English)

Learning Outcomes
  1. Recognise the importance of focus in business and ‘nailing a niche’.
  2. Develop an understanding of the business impact and importance of Sales & Marketing working together.
  3. Analyse how the traditional Sales Organisation structure is undergoing a significant revolution.
  4. Evaluate the stages of Sales & Marketing funnels and how to manage pipelines to achieve results.
  5. Assess the importance of reviewing the customer experience and evaluate the role of a developed customer strategy.
Assessments
  • Written Assessment (60%)
  • Continuous Assessment (40%)
Teachers
Reading List
  1. "Sales Force Management" by Johnson, Mark, W. & Greg, W.
  2. "Digital Selling: How To Use Social Media & The Web To Generate Leads And Sell More." by Leboff, Grant
    Publisher: Kogan Page
  3. "The Invisible Sale: How To Build A Digitally Powered Marketing & Sales System To Better Prospect, Qualify and Close Leads." by Martin, Tom
    Publisher: Que
  4. "Sales Management" by Honeycutt, John, F., Earl, D. & Erffmeyer, Robert, C.
  5. "Sales Management - Concepts & Cases" by Cron, William, L. & Decarlo, Thomas, E.
    Publisher: Wiley
  6. "Fundamentals of Selling" by Futrell, Charles, M.
    Publisher: McGraw HIll International
The above information outlines module MK5136: "Digital Sales Management" and is valid from 2024 onwards.
Note: Module offerings and details may be subject to change.

RequiredMK5116: Negotiations


Semester 2 | Credits: 5

Negotiation is a dialogue to discover common ground among parties with differing aims, needs and perspectives in order to achieve a solution.
(Language of instruction: English)

Learning Outcomes
  1. Comparing distributive and integrative negotiations, as well as identifying the sub-processes of negotiations.
  2. Distinguishing between interests and positions, as well as outlining the elements of principled negotiations.
  3. Applying active listening techniques and investigating the joint outcome space through BATNA, ZOPA and anchoring.
  4. Exploring the agent-client dynamics in negotiations and crafting solutions via standards and persuasion.
  5. Managing hardball tactics and non-engagement, as well as identifying ethical issues in negotiations
Assessments
  • Continuous Assessment (66%)
  • Department-based Assessment (34%)
Teachers
Reading List
  1. "Getting to Yes: Negotiating Agreement Without Giving In" by Fisher, R. & Ury, W.
    ISBN: 978184794093.
  2. "Difficult Conversations: How to Discuss What Matters Most" by Stone, D., Patton, B. & Heen, S.
    ISBN: 978067092134.
The above information outlines module MK5116: "Negotiations " and is valid from 2017 onwards.
Note: Module offerings and details may be subject to change.

RequiredMK566: Strategic Brand Management


Semester 2 | Credits: 5

This module examines Strategic Branding Strategies from the theoretical perspective of Customer Based Brand Equity (CBBE). The CBBE concept asserts that the value of the brand resides in the mind of the consumer. The module examines the methods used to develop and enhance CBBE, it suggests measures of consumer mindset, and it presents tools to build and sustain successful brands over time.
(Language of instruction: English)

Learning Outcomes
  1. Develop an understanding of brand elements, brand positioning and the role of brand values in creating a compelling brand message.
  2. Recognise the contribution of marketing programmes to brand equity.
  3. Critically assess the relationship between marketing communications and brand building.
  4. Formulate brand strategies and learn how to leverage strong brands over time.
Assessments
  • Written Assessment (60%)
  • Continuous Assessment (40%)
Teachers
Reading List
  1. "Strategic Brand Management: A European Perspective" by Keller, Aperia & Georgson
  2. "Creating Powerful Brands" by de Chernatony, McDonald & Wallace
    Publisher: Butterworth Heinemann
  3. "Consumer-Brand Relationships: Insights for Theory & Practice" by Fetscherin, Fournier, Breazeale & Melewar
    Publisher: Routledge
  4. "Kapferer on Luxury: How luxury brands can grow yet remain rare" by Kapferer
    Publisher: Kogan Page
  5. "Creating Value: the theory and practice of marketing semiotics research" by Oswald
    Publisher: Oxford University Press
The above information outlines module MK566: "Strategic Brand Management" and is valid from 2024 onwards.
Note: Module offerings and details may be subject to change.

RequiredMK5104: Marketing Analytics


Semester 2 | Credits: 5

This module will introduce students to the major components of marketing and sales analytics. Using current analytical tools and techniques, students will learn how to generate analytics to support data-driven decisions in such areas as marketing insights, competitive analysis, strategy, price, sales and promotions. Students will also learn how to synthesise the findings across these marketing areas and create an informed interpretation of actionable results and data-driven recommendations.
(Language of instruction: English)

Learning Outcomes
  1. Critically assess the challenges of cultivating a data-driven organization.
  2. Evaluate diverse marketing data types, marketing data collection methods, and data processing techniques.
  3. Apply the marketing analytics process to generate insights, measure the effectiveness of marketing strategies, and maximize the ROI of marketing campaigns.
  4. Develop proficiency in data management, analysis, visualization, and storytelling.
  5. Utilize advanced marketing analysis methods to accurately forecast outcomes relevant to marketing campaigns.
Assessments
  • Written Assessment (60%)
  • Continuous Assessment (40%)
Teachers
Reading List
  1. "Marketing Analytics: Data Driven Techniques with Microsoft Excel" by Winston, Wayne
    Publisher: Wiley & Sons
The above information outlines module MK5104: "Marketing Analytics" and is valid from 2024 onwards.
Note: Module offerings and details may be subject to change.

OptionalEX010: Previous Yr Exemption


Not applicable | Credits: 10

Assessments
    The above information outlines module EX010: "Previous Yr Exemption" and is valid from 2014 onwards.
    Note: Module offerings and details may be subject to change.

    OptionalEX005: Previous Yr Exemption


    Not applicable | Credits: 5

    Assessments
      The above information outlines module EX005: "Previous Yr Exemption" and is valid from 2014 onwards.
      Note: Module offerings and details may be subject to change.

      OptionalEX015: Previous Yr Exemption


      Not applicable | Credits: 15

      Assessments
        The above information outlines module EX015: "Previous Yr Exemption" and is valid from 2014 onwards.
        Note: Module offerings and details may be subject to change.

        OptionalEX020: Previous Yr Exemption


        Not applicable | Credits: 20

        Assessments
          The above information outlines module EX020: "Previous Yr Exemption" and is valid from 2014 onwards.
          Note: Module offerings and details may be subject to change.

          OptionalEX030: Previous Yr Exemption


          Unknown | Credits: 30

          Assessments
            The above information outlines module EX030: "Previous Yr Exemption" and is valid from 2014 onwards.
            Note: Module offerings and details may be subject to change.

            Why Choose This Course?

            Career Opportunities

            Graduates have embarked on successful marketing careers in a wide variety of industries, sectors, and organisations such as Johnson & Johnson, Accenture, Genesys, Electric Ireland, The Irish Times, Allied Irish Bank, Ernst & Young, Big Spaceship, to name but a few. 

             More Reasons to Choose this Course:

            • Marketing Event (one week) on topical areas in marketing practice.
            • Consultancy projects which provide realistic industry settings and experiences.
            • Team-building exercises.
            • Team building field trip
            • Training on 'Working in Groups'
            • Extra curricular workshops (e.g., Excel Training, Writing Skills, Referencing).
            • Executive Masterclasses by Industry Experts in Global consumer and business companies; e.g. Diligent, Google; OnePage CRM; Audi; Guinness; Nestle, Kerrygold; Aerogen; Heineken; Gamestop; & Amadeus.
            • Under special arrangements with the Marketing Institute of Ireland (MII), students can sit the MII Qualifier Exam, enabling them to become full members of the Marketing Institute and use the letters MMII Grad after their name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers.
            • Fantastic partnerships with industry, companies such as:

            Marketing Tag Cloud

             
            2023/24 Class - Team Building Day at WildlandsWildlands 2023-2024 team building event
            Site Visit to AerogenAerogen site visit
            Digital Sales Management Masterclasses with DiligentDiligent Masterclass 1Diligent Masterclass 2Diligent Masterclass 3
            Career Inspiration EventCareer Inspiration Event 1L-R: Sagar Arora (Sidekick Media), Fiachra Mulkerrins (The Marketing Department) Laura Lane (HubSpot), Brían Murphy (Magnitu).Career Inspiration Event 2
            Guest Speakers for MSc Marketing Management
            Paula Clarke of Clarke Griffin AssociatesPaula Clarke - Clarke Griffin Associates
            Helen Mannion Head of Marketing at Revive Active Helen Mannion Head of Marketing at Revive Active
            John Power, Managing Director and CEO of AerogenJohn Power, Managing Director and CEO of Aerogen
             

             

            Who’s Suited to This Course

            Learning Outcomes

            Transferable Skills Employers Value

            Work Placement

            Study Abroad

            Related Student Organisations

            Course Fees

            Fees: EU

            €11,640 p.a. (including levy) 2025/26

            Fees: Tuition

            €11,500 p.a. 2025/26

            Fees: Student levy

            €140 p.a. 2025/26

            Fees: Non EU

            €20,500 p.a. (€20,640 including levy) 2025/26

             


            For 25/26 entrants, where the course duration is greater than 1 year, there is an inflationary increase approved of 3.4% per annum for continuing years fees.

            Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €4,000 towards your tuition (2025/26).  You will be liable for the remainder of the total fee.  A P1 grant is where SUSI will pay tuition up to a maximum of €6,270. SUSI will not cover the student levy of €140.

            Note to non-EU students: learn about the 24-month Stayback Visa here

            Find out More

            Programme Director:
            Dr Declan Flemming
            T: +353 91 492741
            E: mscmarketing@universityofgalway.ie

            Programme Administrator:
            Ronan Joyce
            T: +353 91 492 546
            E: mscmarketing@universityofgalway.ie

            Quick Links

            Meet our Students

            Rachel

            Rachel Margie Tirtanadi |   MSc Marketing Management Scholar 22-23

            I studied and practiced Business and Corporate Law for years and even when I was doing so, there was always a Marketing element in everything that I had to do. From negotiations and contract drafting I noticed that I had to make a deal on an everyday basis. I had to sell and promote my services in order to keep any business running. When I started shifting to more Marketing roles, I got the chance and flexibility to be more creative and work around the loopholes. I wanted to take my career and experience internationally. I was fortunate enough to receive a postgraduate scholarship for my chosen course and the chance to be an International Student Ambassador for the University of Galway. I am very interested in pursuing this programme to better understand more roles in Marketing and how I could combine and get the best of both worlds from Law and Marketing because they can co-exist together. Studying at University of Galway gave me an excellent foundation in both the theory and practicalities of modern marketing, understanding digitalization, implementing marketing strategies and customer experience, as well as ensuring that I have a successful career conversion.
            Patrick

            Patrick Shiuan Hao |   MSc Marketing Management Scholar 22-23

            After working at Eli Lilly as a medical specialist for a few years, I realised that marketing is the job I am genuinely interested in. The MSc in Marketing Management at the University of Galway enriched my fundamental knowledge of marketing and management skills which transitioned my career towards a marketing position with strategic thinking. The programme was challenging yet fulfilling for those seeking a substantial master's programme. The supportive environment and friendly culture at the University of Galway will accompany you on an enjoyable study journey.
            Ganeshwaar

            Ganeshwaar Ganesan Venkatesan |   MSc Marketing Management Scholar 22-23

            Choosing to pursue an MSc in Marketing Management at University of Galway is a wise decision for several reasons. Firstly, the curriculum of the program is designed to provide students with a comprehensive understanding of the principles and practices of marketing management, which will be an asset in your future career. Additionally, the program offers opportunities for practical experience through case studies, and group projects. These opportunities will help you to apply the knowledge and skills you learn in the classroom to real-world situations and help you to stand out when applying for jobs. Another benefit of choosing this program is the reputation of the university. The University of Galway is known for providing quality education and having a strong reputation in the field of marketing. This will be beneficial when searching for job opportunities and could open doors to a variety of career paths after graduation
            Marlene

            Marlene Schlierf |   MSc Marketing Management Scholar 21-22

            Studying MSc in Marketing Management at NUI Galway was one of the best decisions I made so far. The programme provides you with a deep understanding of marketing processes and trends in the context of a dynamic and globalized business environment. The quality of the teaching is exceptional. By completing various group assignments in different, exciting subjects, I was able to broaden my horizon. I would recommend the MSc in Marketing Management to anybody who is interested in marketing and wants to strengthen their marketing knowledge.

            Meet our Graduates

            John

            John Concannon |   Director General - Global Ireland

            A masters degree in Marketing at NUI Galway gave me an incredible advantage as I headed out into the competitive world of work. I had confidence in the depth of my knowledge and its application in a way that reflects the excellent teaching.
            Fergal

            Fergal Hynes |   Senior Account Executive, Square

            The theory and guidance provided by lecturers throughout the MSc in Marketing helped me hone the skills and knowledge necessary to pursue a chosen career path to the Property sector. My roles attained in a marketing capacity subsequent to this Masters provided me with a wealth of experience I would later require to branch into the Property sector and become a Senior Sales Negotiator. I highly recommend this course.
            Shauna

            Shauna Stanley |   Global HR Specialist, Transfermate Global Payments

            I would recommend the MSc in Marketing Management to anybody looking to specialise in marketing. The best thing about my course was the chance to learn so much about such a broad range of topics. I was able to challenge myself and push my learning to a new level and I would recommend NUI Galway as a place to study due to the friendly atmosphere on campus and the great lecturers who are willing to help."
            Amy

            Amy Hasenauer |   Senior Educational Program Director, AiCME

            The MSc in Marketing Management improved my overall ability to work with people from different parts of the world and different cultures and provided me with new perspectives and insights. I would recommend this course to others as I enjoyed the overall experience. I came here with no background in business or marketing. After completing the course, I feel I did learn a great deal about marketing that I will use in my future career."

            AACSB - Global Accreditation

            AACSB - Global Business Accreditation 2

            AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting students, educators, and businesses worldwide

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