Course Overview

The MSc Marketing Practice is a unique action-based learning programme, which has successfully helped newly qualified graduates kick start their career in Marketing for over forty years.

This award-winning programme involves a 37-week paid professional Marketing work placement, six taught modules, an applied project, along with on-site visits to companies recognised as world leaders in the practice of Marketing. In the work placement, students can seek to focus on a specific area of marketing such as digital marketing, brand management, marketing analytics and inside sales, or can seek a general marketing role in a company.

This is made possible by the broad range of companies who apply to take students from this programme every year, from tech start-ups to multi-nationals, across every conceivable sector, located all around the country.  The Marketing Discipline at University of Galway collaborates with Irish-based companies to define challenging job specifications for students on the programme. 

Time spent on the University of Galway campus includes an initial three-week ‘Marketing Immersion’ along with three subsequent workshops. Taught modules are designed to equip students with the essential knowledge and skills they need to excel in a Marketing role in an organisation today. The modules are delivered through blended learning, both on campus and online. Ongoing assignments ensure continuous learning and are designed to help students apply critical thinking, innovation and creativity in bringing value to their host companies. 

To learn more about this amazing programme, click the links below to hear from our current students and graduates!



Applications and Selections

Applications are made online via the NUI Galway Postgraduate Applications System

As part of your application you must provide a two-page Curriculum Vitae. It is strongly recommended that you follow the Personal Statement and CV Guidelines available here: MSc (Marketing Practice) Personal Statement & CV Guidelines

If you are called to interview as part of the application process, this document will be of use: MSc Marketing Practice_Interview Preparation

Who Teaches this Course

Requirements and Assessment

Students avail of 100% continuous assessment as part of the MSc Marketing Practice.

A range of assessment methods are integrated and applied throughout the programme. These include report writing, group projects, presentations, and multiple workshops throughout the academic year. Students also work on an Applied Marketing Project from the beginning of their placement.

Key Facts

Entry Requirements

MSc (Marketing Practice) Personal Statement & CV Guidelines

Normally a Bachelor of Commerce or equivalent business degree, with a high Second Class Honours Grade 2 (minimum grade of 55% average in final degree) or higher (Level 8), and a significant specialisation in Marketing is required. A requirement of accepting an offer of a place on this programme is that graduates are willing to be placed in a host company anywhere in the country. 

Applications are also welcome from graduates fluent in German, French, Spanish, Italian, Finnish and Nordic languages with an interest in a career in professional sales consulting roles in multinational companies based in Ireland.

Additional Requirements


1 year, full-time

Next start date

September 2023

A Level Grades ()

Average intake


QQI/FET FETAC Entry Routes

Closing Date

19 March 2023

NFQ level

Mode of study

ECTS weighting





Course code


Course Outline

The programme runs from September to July. Graduates complete a three week immersion programme prior to starting a 37-week paid work placement with their host company. Students on this programme are paid €400 gross per week (€420 in Dublin) by their host company for the duration of their placement with their company.

During their placement typical tasks undertaken by the students include:

  • Digital marketing management and implementation;
  • Market research;
  • Event management, particularly trade show planning and participation;
  • Development of promotional material and advertising campaigns;
  • Online marketing, including website maintenance, search engine optimisation and social media management;
  • Database management and direct mail campaigns;
  • Strategic marketing planning, including market segmentation.

Ultimately, the precise nature of marketing activities undertaken will be determined by the nature of the host organisation and the industry context.

During placement students return to campus to complete the following six taught modules:

  • Digital Marketing Strategy & Management
  • Inbound Marketing Strategy
  • Marketing Placement
  • Marketing & Sales Automation, Analytics & Attribution
  • Marketing Consulting in Action
  • Marketing Research and Strategy

Students also work on an Applied Marketing Project from the beginning of their placement.

Curriculum Information

Curriculum information relates to the current academic year (in most cases).
Course and module offerings and details may be subject to change.

Glossary of Terms

You must earn a defined number of credits (aka ECTS) to complete each year of your course. You do this by taking all of its required modules as well as the correct number of optional modules to obtain that year's total number of credits.
An examinable portion of a subject or course, for which you attend lectures and/or tutorials and carry out assignments. E.g. Algebra and Calculus could be modules within the subject Mathematics. Each module has a unique module code eg. MA140.
A module you may choose to study.
A module that you must study if you choose this course (or subject).
Most courses have 2 semesters (aka terms) per year.

Year 1 (90 Credits)

Required MK586: Marketing Placement

12 months long | Credits: 45

There is strong evidence to suggest that placements and work experience are extremely valuable to students, both in terms of their academic performance in their chose profession and enhancing their employability. In the MSc Marketing Practice we recognise that every student is different. So getting the ‘fit’ right between the student and the host company for placements is a priority for us. This is made possible by the broad range of companies who apply to take students from this programme every year, from tech start-ups to multi-nationals, across every conceivable sector. Students have the opportunity to seek a general marketing role in a company or a placement where they can focus on the area of marketing of their choice including digital marketing, brand management, marketing analytics, and inside sales, As placements are paid, employers regard students on this programme as real employees and expect them to bring value. So you are guaranteed to be challenged and supported simultaneously as you gain practical marketing experience. From the start we encourage students to look within in order to acknowledge who they truly are, what they like to do, what makes them happy, what they are really good at, what they would like to be really good at and to acknowledge their values, desires and ambitions. And then we actively help students to seek and secure a position in a company where they will thrive and grow, both personally and as a Marketing Professional, over a 37 week paid professional placement.
(Language of instruction: English)

Learning Outcomes
  1. Learn to network, collaborate, persuade and negotiate with colleagues and bosses in the workplace, applying effective problem-solving and decision-making skills to the practice of marketing in a global context.
  2. Learn how to excel in the workplace through ongoing reflection (daily/weekly activity logs) and analysis of your own performance (Mid-Placement Review).
  3. Embrace lifelong learning, taking responsibility for the ongoing development of your own knowledge and technical skills (Tech Stack).
  4. Progressively develop your own unique Professional Skills Profile, demonstrating essential Graduate Attributes.
  5. Grow in confidence and competence, while building resilience as you navigate the challenges and opportunities the workplace presents.
  6. Cultivate Emotional Intelligence through developing a greater understanding of yourself and where you best fit and thrive in the workplace as a Marketing Professional.
  7. Learn how to package, and provide evidence of, your experience and achievements; to create a CV that makes you stand out from the crowd; and how to engage successfully in job-search and recruitment processes.

This module's usual assessment procedures, outlined below, may be affected by COVID-19 countermeasures. Current students should check Blackboard for up-to-date assessment information.

  • Continuous Assessment (100%)
Module Director
Lecturers / Tutors
The above information outlines module MK586: "Marketing Placement" and is valid from 2020 onwards.
Note: Module offerings and details may be subject to change.

Required MK5145: Applied Marketing Project

12 months long | Credits: 15

The objective of this project is to challenge students to learn how to become experts on a nominated topic which reflects an emerging trend in the practice of Marketing, e.g. Al, Marketing Attribution, PPC, UGC. This is achieved by challenging students to increase their knowledge and develop applied skills in a nominated topic. They then use this knowledge and skills to develop and deliver a strategy that will bring value to their host company.
(Language of instruction: English)

Learning Outcomes
  1. Use both academic and industry literature to gain in-depth understanding of a nominated Marketing topic.
  2. Generate an idea to show how the nominated topic can be used to bring value to the host company.
  3. Develop a campaign strategy for the host company based on this idea, using SMART primary and secondary objectives.
  4. Demonstrate practical skills in the use of technology relating to the nominated topic, by implementing a Marketing strategy.
  5. Monitor campaign performance and analyse impact.
  6. Present the strategy, impact and ROI in report and presentation formats appropriate to the culture of the host company.

This module's usual assessment procedures, outlined below, may be affected by COVID-19 countermeasures. Current students should check Blackboard for up-to-date assessment information.

  • Continuous Assessment (100%)
Module Director
Lecturers / Tutors
The above information outlines module MK5145: "Applied Marketing Project" and is valid from 2020 onwards.
Note: Module offerings and details may be subject to change.

Required MK5131: Marketing & Sales Automation, Analytics & Attribution

Semester 1 | Credits: 5

As technology continues to drive the practice of marketing, Marketing Professionals are constantly bombarded with emerging technology and feel enormous pressure to keep up-to-date on everything… multi-channel marketing, account-based marketing, content marketing, inbound marketing, marketing attribution, marketing analytics, SEO, SEM, marketing qualified leads, sales qualified leads, lead generation and nurturing using automated email …. the list is endless and new additions are relentlessly added to the list every day. We are expected to drive sales like never before, and to combine art and science in a way Marketers never could before (enabled by digital transformation). Help! What is a Marketer to do these days? How can we keep up? In this module we explore the challenge of keeping up to date while retaining our sanity, maximising our impact while minimising stress. We also focus on three of the current ‘buzz’ topics which are lately calling for our attention i.e. marketing automation, analytics and attribution, all in the context of the integration of marketing and sales.
(Language of instruction: English)

Learning Outcomes
  1. Learn how to keep up-to-date with the practice of Marketing and learn how to build your “Tech Stack” as you progress through the MSc Marketing Practice programme.
  2. Understand the impact digital transformation has on the integration of Marketing and Sales.
  3. Learn about Marketing and Sales Automation technology and explore the offerings of leading providers.
  4. Develop an appreciation for the importance of Marketing Analytics as a foundation for marketing decision-making, while learning to use a variety of tools to enable you to use Marketing Analytics in your everyday work.
  5. Understand the importance of Marketing Metrics and knowing the impact Marketing has through exploring principles of Marketing Attribution, from establishing Key Performance Indicators (KPIs) to working out the return on marketing investment.

This module's usual assessment procedures, outlined below, may be affected by COVID-19 countermeasures. Current students should check Blackboard for up-to-date assessment information.

  • Continuous Assessment (100%)
Module Director
Lecturers / Tutors
The above information outlines module MK5131: "Marketing & Sales Automation, Analytics & Attribution" and is valid from 2019 onwards.
Note: Module offerings and details may be subject to change.

Required MK589: Marketing Consulting in Action

Semester 1 | Credits: 5

So it is time to get real! The MSc Marketing Practice programme starts with this five credit module where you work as part of a Marketing Consulting group to bring real value to a real company. The process starts with a client client meeting where the client outlines a challenge or an opportunity facing their company. You are asked, along with your Marketing team, to work out how you can help this company over the following two week period. The objective of this module is to challenge you to think for yourself instead of waiting to be told what to do by someone else… there is no brief, you have to work that out for yourself, with your team. It is you who listens to the company and are challenged to then go back to them with a proposal that clearly outlines how you will deliver value to them, on time and within budget. This module serves as a wonderful ‘warm-up’ (or wake up!) for your placement encouraging you to bring together everything you have learned about Marketing during your undergraduate studies and put it into practice. You will be surprised at how much you already know and how much value you can really bring! It is time to combine your knowledge and experience with inspiration and support drawn from collaborating with your team. This is a fun, interactive, challenging, action-based learning opportunity that students love!
(Language of instruction: English)

Learning Outcomes
  1. Work effectively as part of a team and alongside other teams towards delivering common goals.
  2. Think for yourself and be accountable for your actions, even while collaborating.
  3. Conduct business professionally, with integrity and to the highest standards of excellence at all times.
  4. Set SMART objectives to deliver value, real value, which is measureable.
  5. Develop and deliver a persuasive proposal.
  6. Use Excel to plan the implementation of whatever marketing activities you propose to undertake.
  7. Write, structure and format a commercial report, complete with Speedbrief.

This module's usual assessment procedures, outlined below, may be affected by COVID-19 countermeasures. Current students should check Blackboard for up-to-date assessment information.

  • Continuous Assessment (100%)
Module Director
Lecturers / Tutors
The above information outlines module MK589: "Marketing Consulting in Action" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

Required MK5122: Inbound Marketing Strategy

Semester 1 | Credits: 5

Inbound marketing is used by both global companies (e.g. Starbucks, Taco Bell, American Express, Microsoft, IBM, Tesco, etc.) and small businesses alike as a means of engaging their target audience, driving quality lead growth and ultimately their bottom line. Hubspot, the acknowledged global leader in Inbound Marketing, promotes a simple but powerful model based around four primary actions (Attract, Convert, Close, Delight) that businesses must take in order to get more visitors, leads, customers, and promoters. Included in this methodology are the tools and technology that companies typically use to accomplish these goals.
(Language of instruction: English)

Learning Outcomes
  1. Understand the Inbound Methodology and how it helps businesses attract, convert, close and delight customers.
  2. Understand the importance of buyer personas in relation to a company's marketing efforts, and how to leverage them as part of an inbound marketing strategy.
  3. Learn how to naturally attract inbound traffic that they can then convert, close, and delight over time.
  4. Be able to develop a sophisticated strategy to grow business leads and ultimately sales, through the integration of marketing and sales tactics using up-to-the minute online technology and automation.

This module's usual assessment procedures, outlined below, may be affected by COVID-19 countermeasures. Current students should check Blackboard for up-to-date assessment information.

  • Continuous Assessment (100%)
Module Director
Lecturers / Tutors
Reading List
  1. "Inbound Marketing, Revised and Updated: Attract, Engage and Delight Customers Online" by Brian Halligan, Dharmesh Shah.
    Publisher: Wiley
The above information outlines module MK5122: "Inbound Marketing Strategy" and is valid from 2016 onwards.
Note: Module offerings and details may be subject to change.

Required MK5106: Digital Marketing Strategy and Management

Semester 2 | Credits: 10

It took the telephone 75 years to reach 50 million users, the game Angry Birds reached that milestone in 35 days. ‘The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. No longer, the preserve of tech-savvy early adopters; digital technologies today are seamlessly integrated by ordinary people into their everyday lives’ (Ryan, 2014). By focusing on best practice, this practical and informative module will ensure you have the foundation to work in the digital marketing area and know how to further develop your digital marketing skills. The aim of this ten credit module is to provide students with the knowledge and skill-set to conceptualise and deliver a creative digital marketing campaign which can be integrated into an overall marketing strategy.
(Language of instruction: English)

Learning Outcomes
  1. Website Fundamentals: Learn how the internet works, and how websites are rendered, registered, hosted, developed, maintained and measured across all devices.
  2. Search Engine Optimisation: Ascertain the business conversion search queries for a website, while maximising on page optimisation opportunities and identifying technical SEO issues that impede the website from ranking higher.
  3. Paid Search Engine Advertising: Execute the fundamentals of planning, executing and measuring a Google Adwords campaign.
  4. Digital Marketing Campaign Integration: From value proposition development to attribution modelling, remember the creative process is still vitally important!
  5. Tech Stack & Certification: Build your digital marketing technical skills and your repertoire of globally recognised certifications for digital marketing.

This module's usual assessment procedures, outlined below, may be affected by COVID-19 countermeasures. Current students should check Blackboard for up-to-date assessment information.

  • Continuous Assessment (100%)
Module Director
Lecturers / Tutors
The above information outlines module MK5106: "Digital Marketing Strategy and Management" and is valid from 2020 onwards.
Note: Module offerings and details may be subject to change.

Required MK584: Marketing Research & Strategy

Semester 2 | Credits: 5

Organisations operate in a dynamic marketplace - competition, consumers, technology, media and market forces redefine industries every day. This module combines an exposure to the latest concepts and techniques used in Marketing Research and Strategy. The focus is on how students can practically create and sustain value for their companies, both organically and strategically. Topics cover all stages of the what, how, where, when and why of Marketing Research and students also enhance their ability to think strategically and develop decision-making capabilities in a business context. The module is highly interactive and problem-based, with an emphasis on real life cases currently happening in the business world. A practically-oriented module designed to turn students into fully-equipped marketing research and strategy professionals..
(Language of instruction: English)

Learning Outcomes
  1. A comprehensive understanding of the nature and role of market research and strategic marketing.
  2. The skills to analyse specific marketing scenarios and use appropriate market research methodologies.
  3. The ability to recommend marketing strategies that align forces in the external environment with the core competencies of your organisation.
  4. Demonstrate group-based analytical, verbal and listening skills in breakout sessions.
  5. Present, in written and verbal forms, your research objectives and strategic insights.
  6. Write up a Professional Industry Analysis.

This module's usual assessment procedures, outlined below, may be affected by COVID-19 countermeasures. Current students should check Blackboard for up-to-date assessment information.

  • Continuous Assessment (100%)
Module Director
Lecturers / Tutors
The above information outlines module MK584: "Marketing Research & Strategy" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

Why Choose This Course?

Career Opportunities

Graduates are highly sought after given the strong reputation of this programme. Graduates build successful marketing careers regionally, nationally and globally in organisations across all sectors imaginable. Recruiting graduates of the programme most recently are Google, Hubspot, SAP, IBM, Salesforce, Oracle, LinkedIn, Facebook, Yahoo, L’Oreal, Glanbia, Tesco, IKEA, AIB, Glaxo Smith Kline, Wayfair, Pathfinder, Smyths Toys and Bord Bia. Many less-well-known but equally dynamic and progressive organisations of all sizes also recruit graduates! Many start in graduate positions and quickly progress  within these organisations. 

Employers Mktg Prac

Variety of Host Companies

The Marketing Discipline at NUI Galway collaborates with Irishbased companies to define job specifications for students on the programme. Companies of all sizes apply to become host companies on this programme, from tech start-ups to multinationals across every imaginable sector.


The Programme Director provides ongoing mentoring and support to graduates throughout their placement. In-company visits are carried out to review and facilitate graduates’ progress and performance.

Marketing Skills Training

As well as the three week induction programme, graduates return to campus on three occasions for workshops, each of four days duration. The taught modules are Digital Marketing Strategy & Management, Marketing & Sales Automation, Analytics & Attribution, Marketing Placement, Inbound Marketing, Marketing Research & Strategy and Marketing Consulting in Action. Graduates also complete an Applied Marketing Project on behalf of their host company.

 Cutting Edge Marketing Techniques

Students learn how to (i) keep up-to-date with the ever-changing world of Marketing, (ii) immerse themselves in learning what they need to solve applied Marketing problems in their workplace and (iii) gain internationally recognised certification and accreditation as they proceed.  Students are exposed to the latest trends in the practice of Marketing, learning directly from inspiring industry experts who share their expertise and experience in the classroom and in the workplace.  Topics covered include everything from marketing analytics, search engine marketing, the integration of marketing and sales, Artificial Intelligence (AI), chatbots, virtual reality, user generated content, voice search, multi-channel marketing, account-based marketing, content marketing, inbound marketing, marketing attribution …. and so much more.  The possibilities and opportunities for learning are endless! 


Student well-being is a fundamental tenet of this unique award-winning programme, where students are encouraged to eat well, exercise and explore ways to mindfully build the emotional intelligence, self-awareness and resilience needed for a successful and sustainable career in Marketing.  




Who’s Suited to This Course

Learning Outcomes

Transferable Skills Employers Value

Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€10,110 p.a. 2022/23

Fees: Tuition

€9,970 p.a. 2022/23

Fees: Student levy

€140 p.a. 2022/23

Fees: Non EU


Due to visa restrictions, this programme is not open to non-EU students.

Paid Professional Placement:

Please note, students on this programme are paid €400 gross per week (€420 in Dublin) by their host company for the duration of their placement with their company.

What Our Students Say


Aoife Clarke - 2020/21 |   Marketing Assistant at Slendertone, Bio-Medical Research Ltd

I returned to NUI Galway to complete the MSc (Marketing Practice) primarily due to the opportunity to put theory into practice in a working environment with the support of experienced lecturers. Despite the move to online learning, the experience has been invaluable and I couldn't have achieved all that I have elsewhere. Within 8 months I've been involved in a product launch and global market expansion while developing skills in content marketing and creative development, social media and influencer management, market research, and data analytics. Working on a small global team has allowed me to progress at a quick pace while assuming great responsibility. I now manage the social media and influencer activities of two global brands, overseeing end-to-end processes that deliver quantifiable ROI for the organisation. Each lecture, workshop and assignment has added notable value and allowed me to become a contributing member of the business. I feel far more confident in my marketing abilities and couldn't recommend the MSc enough!

Paul Regan - 2020/21 |   Marketing Intern at Supermac’s

The MSc (Marketing Practice) has really lived up to my expectations. Working as a marketing intern at Supermac's, I'm getting to apply what I'm learning in college, as I learn it. The course is a great opportunity to make great friendships with people who are developing similar career paths as you are, which could prove very beneficial down the road. I feel like I've learned more this year than I've learned in any year of college. I put this down to the way in which the course is structured, the different topics that are covered and the practical side of the course where we get to put it all into practice.

Aaron Fahy - 2020/21 |   Marketing Executive at Revive Active

I found the MSc Marketing Practice the perfect opportunity to bridge the gap between your undergrad studies and the professional marketing world. As part of my role as Marketing Executive in Revive Active, I gained valuable experience in brand management while also bringing marketing campaigns to fruition. I liked that the assignments are very practical based, like for example how to run a Google Ads campaigns and pitching a digital marketing campaign for a real-life company. This course is definitely the ideal launchpad into your marketing career.

Cathal Chambers - 2020/21 |   Sales & Marketing Intern at Ronspot

If you told me doing a masters during a global pandemic would have been this enjoyable in March 2020, I would have laughed at you. Now over a year on, it's safe to say I made the right choice. The MSc. Marketing Practice course was both interactive and gratifying. Having to work and learn remotely was a challenge, but our lecturers made it simple. Throughout the year I grew my skillset, with content marketing, paid advertising and measuring campaign performance. To anyone considering doing this masters, I can't recommend it enough. You will learn and grow in your job and make strong connections for life.

What Our Graduates Say


Emma Roche |   Digital & MarTech Consultant at Deloitte

I absolutely loved my work placement as the experience that gained was incredible. It was a massive selling point for me in interviews after my placement, allowing me to apply my learnings in a real work environment. I had a huge amount of responsibility and designed and implemented a number of different campaigns for new product launches and co-promotions e.g. The Irish Pride Bunsters & Calor BBQ Summer Promotion. I also enjoyed the workshops organised in Galway. They are always extremely interesting and beneficial to both myself and the company. One of my favourite aspects of the programme was the assignments we undertook. These are all designed to further enable us to add value to our organisations.

Darragh Broderick |   Digital Marketing Executive SEM Specialist at Spectrum.Life

I chose the MSc (Marketing Practice) to fulfil my ambition of becoming an accomplished marketing professional. This course promised practical learning far superior to that of a classroom and it has absolutely delivered. I have developed relevant and differentiating marketing skills and acquired experiences which I am confident will serve me throughout my career.

Ryan Ludden |   Associate Vice President at Sprintax

I chose the MSc (Marketing Practice) as I wanted to physically apply the learnings from my Bachelor of Commerce (Global) Degree to my working career and the course provided the perfect platform to do just that! I got the exciting opportunity to work within a tech start up environment where I helped to bring the Marketing and Sales knowledge I had learned to the forefront of the business, helping it to turn what was only a concept at the start of my placement into a viable product and business today. The level of satisfaction in being able to achieve such a feat is incredibly rewarding and has provided me with skills that can be applied within any company I work for in the future. The MSc (Marketing Practice) provided me with the perfect stage to showcase what I could bring to the table for a company and the students within the course allowed for an incredibly collaborative environment that helped one another succeed and learn from each other to further develop our marketing skills.

Jane Cullen |   Digital Marketing Executive at Fexco

The MSc (Marketing Practice) in NUI Galway contained all of the necessary elements to develop myself as a marketing professional. My favourite part of the programme was the placement. Throughout the year, I created and managed several projects for my host company. This experience allowed me to put theory into practice and coupled with lecturer feedback, provided the richest and most rewarding learning opportunities of the course. I would recommend it to anyone who really wants to drive their career in the right direction.

Jennifer O' Leary |   Sales and Marketing Manager for NYC fastest growing start-up

I was absolutely thrilled when I was accepted onto the MSc (Marketing Practice) programme. I can honestly say it has been one of the most rewarding and challenging years of my life. This master is exactly what I wanted when finishing my undergrad – hands on experience, challenging and to learn as much as possible. I really enjoyed doing each assignment because you learn so much which each one. There is also a fantastic support system in NUIG. One of my highlights of the year was that I got the opportunity to interview many marketing professionals during my research and project manage events of over 100 people. Your assignments come to life in this masters, and there is no better feeling watching your work being implemented in the work place!! I feel this course has given me the best start on my marketing career and I am so thankful I was accepted!

Michaela Browne |   Client Marketing Manager at IMS Marketing

I was placed in Burke Insurances, an insurance brokerage in Galway. My placement was a little different to others in that I worked for Burke Insurances Monday to Wednesday and on Thursday and Friday I worked for a group of 18 brokerages based all across Ireland part of the Source Broker Network. At first, this sounded a little daunting to me, that I would be essentially working for two different companies; however, looking back now I couldn’t imagine my placement any other way. I have learned so many new skills, I have developed old skills, I have practiced marketing and I have learned a lot about myself. Upon completion of this programme, I feel confident that I have developed the right skills I need in order to go out into the working world. I feel that I can bring what I learned from my placement into any company which I move to next. Read Michaela’s blog about the programme at:

Laura O'Dea |   Business Development Officer at Unity Credit Union Connect

I feel extremely privileged to have been afforded the opportunity to study the MSc (Marketing Practice) programme at NUI Galway. What I loved about the programme was the opportunities within it, such as the work placement, the opportunity to work in a new environment and to expand your business profile". I loved every minute of my work placement and gained so many new skills on a daily basis. The teaching and leadership at every stage of the course was exceptional.

Mónica Tuset Riotorto |   International Business Development @NetexLearning

Having a language opens up many incredible employment opportunities, particularly in the areas of Sales & Marketing as many companies look to move into new markets. In this respect, I believe that this programme is ideal for international students, as it will allow them to capitalise on such opportunities and secure fantastic sales & marketing positions. This master really helped me get to where I am today!

Niamh Hunt |   Assistant Brand Manager at Slendertone

The MSc (Marketing Practice) has been the best way to jump-start my career in Marketing! The practical, hands-on learning aspect of the course helped develop many marketing skills which will differentiate us throughout our career. Completing the 37-week placement was an exciting, learning and challenging experience which provided many opportunities. Throughout my year, I managed, coordinated and attended numerous events abroad for my host company. This year allowed me to put all my learning from my undergrad into practice and develop many vital marketing skills. The group of lecturers, leaders and contributors to this course have a wealth of knowledge to share with the class. I would highly recommend this fun, practical, interactive masters programme to anyone pursuing a career in Marketing!

Amy French |   Acquisition Marketing Specialist at PhoneWatch

NUI Galway’s MSc (Marketing Practice) really appealed to me because of the structure of the course. What I loved most about it was the work placement element. As part of my role as Marketing & Communications Executive with ESB International I worked on several projects, creating value for my host company, but also applying the skills and knowledge I learned in college to real working situations. I learned skills during my time with ESB International that I would never have learned in the classroom. The online lectures, assignments and workshops provided by NUI Galway were second to none, working with industry professionals on interesting and relevant topics that could be applied to the host company. The course is ever evolving and designed to be relevant to all situations at all times. I would highly recommend the MSc Marketing Practice to anyone looking to progress in their career in marketing.

Jessica Daly |   PPC Executive at Entain | Performance Marketing

The MSc (Marketing Practice) is an invaluable course for anyone who wants to begin a career in Marketing. As the duration of the masters takes place in our host companies, it is excellent way to gain practical experience. I was fortunate to learn from extremely skilled colleagues in areas such as Search Engine Marketing, something I would have never been able to do in a classroom. The Masters was an exciting, rewarding and challenging hands on experience which built on my marketing skills as well as broadening and diversifying my knowledge and skillset. The benefits of the MSc (Marketing Practice) are endless, and have prepared me to move further towards an exciting marketing career.

Michelle Murray |   Buyer/Planner at Medtronic

The MSc (Marketing Practice) provides a mix of practical learning and theory. I was placed with one of my favourite health food brands and am lucky to say that I am currently working in my dream job! I have developed skills such as content marketing, social media, event organisation, market research and email marketing and the experience and skills gained will definitely stand to me for the future. For anyone considering this Masters, I couldn't recommend it enough as the mix of lectures, workshops and work placement is an excellent foundation to set your career on the right path!

Eoghan McGregor |   Director And Head Coach at Perpetua Fitness Dublin

I know I wouldn't be where I am today without the programme. I hit the ground running when I finished and I haven’t looked back since! I would recommend it to anyone who really wants to drive their career in the right direction. This should be the stepping stone and foundation for anyone who wants to pursue an exciting career in marketing.

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