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MSc (Marketing Practice)

College of Business, Public Policy & Law, J.E. Cairnes School of Business & Economics
Title of Award
Master of Science
Course Code
MSC-MKP
Average Intake
30
Delivery
On Campus
NFQ
Level 9
Award Type
Major
Next Intake
September 2025
Duration
1 year, full-time
ECTS Weighting
90

Why Choose This Course?

Work placement

A 37-week paid professional placement in a real marketing role.

Unique Course

A unique MSc that builds advanced, industry-relevant marketing skills through rigorous academic study.

Employability

97% of graduates secure employment within months, thanks to real-world experience and industry connections.

Practical training

An applied project that tackles real business challenges.

Course Information

Accreditations & Awards

Jenny O' Leary

I was thrilled to be accepted onto the MSc (Marketing Practice) programme - one of the most rewarding and challenging years of my life. It gave me exactly what I wanted after my undergrad: hands-on experience, challenge, and learning. I enjoyed each assignment, supported by the fantastic University of Galway team. Highlights included interviewing marketing professionals and managing events of 100+ people. Seeing my work implemented was unbeatable. This course gave me the best start to my marketing career, and I’m so thankful.

Jenny O' Leary

Account Director at OpenAI, San Francisco.

Ryan Ludden

I chose the MSc (Marketing Practice) to apply my Bachelor of Commerce (Global) learnings to my career, and it was the perfect platform. I worked in a tech start-up, using my Marketing and Sales knowledge to help turn a concept into a viable product and business. Achieving this was incredibly rewarding and gave me skills I can use in any company. The course showcased what I could offer employers, and the collaborative student environment allowed us to support and learn from each other, further developing our marketing skills.

Ryan Ludden

Associate Vice President at Sprintax.

Emma Roche

I absolutely loved my work placement as the experience that gained was incredible. It was a massive selling point for me in interviews after my placement, allowing me to apply my learnings in a real work environment. I had a huge amount of responsibility and designed and implemented a number of different campaigns for new product launches and co-promotions e.g. The Irish Pride Bunsters & Calor BBQ Summer Promotion. I also enjoyed the workshops organised in Galway. My favourite aspects of the programme was the assignments we undertook. They are designed to add value to our organisations.

Emma Roche

Digital Transformation & MarTech Solutions - Consulting Manager - Deloitte.

Meet our Employers

Entry Requirements and Fees

Related Courses

Why University of Galway?

World renowned research led university nestled in the vibrant heart of Galway city on Ireland's scenic West Coast.

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World University Ranking

Based on the QS World University Rankings

1

Ranked first in Ireland for Sustainable Development

THE World Rankings

TOP
5

5th in the EU for our Commitment to Sustainability

Times Higher Education’s Impact Rankings

TOP
2
%

University of Galway is ranked in the Top 2% of Universities Globally

QS World University Rankings

Downloads

Postgraduate Prospectus 2025

Postgraduate Prospectus 2025

PDF (3.2MB)
Undergraduate Prospectus 2025

Undergraduate Prospectus 2025

PDF (12.4MB)

Meet Our Alumni

Course Introduction

The MSc in Marketing Practice is an award-winning, action-based programme with a 37 week paid placement, six taught modules, an applied project, and visits to top marketing firms; designed to equip graduates with the skills, experience, and industry exposure to launch successful marketing careers. 

Marketing Practice Flipbook
Marketing Practice Intro