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Courses
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University Life
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About University of Galway
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Community Engagement
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Accessibility & LanguageMSc (Marketing Practice)
MSc (Marketing Practice)
College of Business, Public Policy & Law, J.E. Cairnes School of Business & Economics- Title of Award
- Master of Science
- Course Code
- MSC-MKP
- Average Intake
- 30
- Delivery
- On Campus
- NFQ
- Level 9
- Award Type
- Major
- Next Intake
- September 2025
- Duration
- 1 year, full-time
- ECTS Weighting
- 90
Why Choose This Course?
Course Information
The MSc in Marketing Practice is ideal for ambitious, recently qualified graduates who are eager to launch a successful career in marketing. Whether you have a background in business, communications, psychology, or another discipline, this programme is designed to bridge the gap between academic learning and real-world marketing practice.
It’s perfect for individuals who:
- Want to gain hands-on experience through a paid placement in a real marketing role
- Are curious, creative, and analytical thinkers with a passion for marketing
- Seek to specialise in areas like digital marketing, brand management, analytics, or sales
- Value practical learning, industry exposure, and personalised career support
- Are ready to build a strong professional network and stand out in a competitive job market
If you're looking for a programme that combines academic excellence with real-world relevance, this course is for you.
Your Learning Journey
The MSc in Marketing Practice is an award-winning, action-based learning programme that runs from September to July. It begins with a three-week Marketing Immersion on campus, followed by a 37-week paid professional placement with a host company. Students receive €530 gross per week during their placement.
The programme combines:
- Six taught modules delivered in intensive blocks throughout the year
- An applied project addressing real business challenges
- On-site visits to companies recognised as global marketing leaders
During their placement, students gain hands-on experience in areas such as:
- Digital marketing strategy and implementation
- Market research and analysis
- Event and trade show management
- Advertising and promotional campaign development
- Website management, SEO, and social media marketing
- Database management and direct marketing
- Strategic planning and market segmentation
The exact nature of the work depends on the host company and industry context, allowing students to specialise in areas like digital marketing, brand management, marketing analytics, or inside sales, or to take on a broader marketing role.
Placements are tailored to individual preferences where possible, with Galway and Dublin being the most popular locations. If a preferred location isn’t available, students are encouraged to explore exciting opportunities across Ireland, supported by a wide network of partner companies—from innovative start-ups to global multinationals.
The Marketing Discipline at University of Galway works closely with host companies to define meaningful, challenging roles that maximise student learning and employability.
Curriculum Information
Curriculum information relates to the current academic year (in most cases).Course and module offerings and details may be subject to change.
Glossary of Terms
- Credits
- You must earn a defined number of credits (aka ECTS) to complete each year of your course. You do this by taking all of its required modules as well as the correct number of optional modules to obtain that year's total number of credits.
- Module
- An examinable portion of a subject or course, for which you attend lectures and/or tutorials and carry out assignments. E.g. Algebra and Calculus could be modules within the subject Mathematics. Each module has a unique module code eg. MA140.
- Optional
- A module you may choose to study.
- Required
- A module that you must study if you choose this course (or subject).
- Semester
- Most courses have 2 semesters (aka terms) per year.
Year 1 (90 Credits)
RequiredMK5145: Applied Marketing Project
MK5145: Applied Marketing Project
12 months long | Credits: 15
The objective of this project is to challenge students to learn how to become experts on a nominated topic which reflects an emerging trend in the practice of Marketing. This is achieved by challenging students to increase their knowledge and develop applied skills in a nominated topic. They then use this knowledge and skills to develop and deliver a strategy that will bring value to an assigned company and/or company of their choice. The Applied Marketing Project will be a comprehensive assignment which aims to allow students to apply theories, models and tools studied during their MSc programme to real-life marketing challenges.
(Language of instruction: English)
Learning Outcomes
- Develop an appropriate research approach which demonstrates an ability to keep up to date with the practice of marketing in a digital world by gaining an in-depth understanding of a nominated topic using both academic and industry literature.
- Critically evaluate the implications of the nominated topic, from strategic and implementation perspectives, as it relates to the practice of Marketing in a student’s host company in the short and/or medium and/or long term.
- Apply effective decision making to the ethical and socially responsible practice of marketing, for the public good.
- Communicate findings, their implications and innovative marketing ideas in an appropriate, professional and succinct manner, both orally and in writing, pitched at a student’s host company.
Assessments
- Continuous Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module MK5145: "Applied Marketing Project" and is valid from 2023 onwards.Note: Module offerings and details may be subject to change.
RequiredMK5122: Inbound Marketing Strategy
MK5122: Inbound Marketing Strategy
Semester 1 | Credits: 5
Inbound marketing is used by both global and small businesses alike. Inbound marketing is a means of engaging a target audience, driving quality lead growth and ultimately improving profitability. Central to inbound marketing are three primary actions (Attract, Convert and Delight) which businesses must take in order to get more website visitors, leads, customers, and promoters. Included in this methodology are the tactics, tools and technology which companies typically use to accomplish these goals.
(Language of instruction: English)
Learning Outcomes
- Assess the Inbound Flywheel Methodology and how it helps businesses attract, engage and delight customers.
- Recognise the importance of buyer personas in relation to a company’s marketing and segmentation efforts, and how to leverage them as part of an inbound marketing strategy.
- Devise how to naturally attract inbound traffic and how to convert, close, and delight prospects and customers over time.
- Develop and measure an inbound marketing strategy to grow leads and sales through the integration of marketing and sales, technology and automation.
Assessments
- Continuous Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
Reading List
- "Inbound Marketing, Revised and Updated: Attract, Engage and Delight Customers Online" by Brian Halligan, Dharmesh Shah.
Publisher: Wiley
Note: Module offerings and details may be subject to change.
RequiredMK5150: Website Strategy & Management
MK5150: Website Strategy & Management
Semester 1 | Credits: 5
Having empathy with customers and creating customer experiences which delight are key competitive differentiators. A website for most businesses is their most important marketing platform and sales channel. This module covers both website strategy development based on design thinking principles and discovery research, and tactical quick wins for optimising the website experience based on customer empathy.
Students will learn best practices and principles of problem solving, collaboration, usability, feasibility and project management for delivering a brand-enhancing intuitive website.
(Language of instruction: English)
Learning Outcomes
- Prepare a customer journey map assessing pain points and opportunities for enhancing customer experience.
- Establish how websites are rendered and how to measure the performance of a website.
- Assess the Business Case Development Framework and how it can be used to assess the feasibility of a new website, or website feature.
- Assess how to maximise on page optimisation opportunities and technical SEO issues that impede a website from ranking higher.
- Compose a website project plan.
Assessments
- Continuous Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module MK5150: "Website Strategy & Management" and is valid from 2024 onwards.Note: Module offerings and details may be subject to change.
RequiredMK5149: Marketing Practice for Sustainable Value
MK5149: Marketing Practice for Sustainable Value
Semester 1 | Credits: 5
This module prepares students to start professional placements and careers as potential future generators of sustainable value for business and society at large. Delivered during the first week of the academic year, the intensive sprint nature of this module is designed to help students get up to speed on key professional skills they will develop throughout the year. Students will come to appreciate why these skills are so important for them and why they are so highly valued by employers. This will be achieved through sharing of highly focused and relevant content combined with interactive activities and reflective practice to enhance and embed understanding.
(Language of instruction: English)
Learning Outcomes
- An understanding of the scope of marketing practice.
- An appreciation for Marketing’s role in achieving sustainable value.
- The fundamentals of key professional skills valued by employers.
Assessments
- Continuous Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module MK5149: "Marketing Practice for Sustainable Value" and is valid from 2022 onwards.Note: Module offerings and details may be subject to change.
RequiredMK586: Marketing Placement
MK586: Marketing Placement
12 months long | Credits: 45
There is strong evidence to suggest that placements and work experience are extremely valuable to students, both in terms of their academic performance in their chose profession and enhancing their employability. In the MSc Marketing Practice we recognise that every student is different. So getting the ‘fit’ right between the student and the host company for placements is a priority for us. This is made possible by the broad range of companies who apply to take students from this programme every year, from tech start-ups to multi-nationals, across every conceivable sector. Students have the opportunity to seek a general marketing role in a company or a placement where they can focus on the area of marketing of their choice including digital marketing, brand management, marketing analytics, and inside sales, As placements are paid, employers regard students on this programme as real employees and expect them to bring value. So you are guaranteed to be challenged and supported simultaneously as you gain practical marketing experience. From the start we encourage students to look within in order to acknowledge who they truly are, what they like to do, what makes them happy, what they are really good at, what they would like to be really good at and to acknowledge their values, desires and ambitions. And then we actively help students to seek and secure a position in a company where they will thrive and grow, both personally and as a Marketing Professional, over a 37 week paid professional placement.
(Language of instruction: English)
Learning Outcomes
- Recognise the importance of networking, collaborating, persuading and negotiating with colleagues and bosses in the workplace, whilst providing evidence of applying effective problem-solving and decision-making skills to the practice of marketing in a global context.
- Demonstrate an ability to excel in the workplace through ongoing reflection (daily/weekly activity logs) and analysis of your own performance (Mid-Placement Review).
- Progressively develop your own unique Professional Skills Profile, demonstrating essential Graduate Attributes and technical skills.
- Learn how to package, and provide evidence of, your experience and achievements; to create a CV that makes you stand out from the crowd; and how to engage successfully in job-search and recruitment processes.
Assessments
- Continuous Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module MK586: "Marketing Placement" and is valid from 2024 onwards.Note: Module offerings and details may be subject to change.
RequiredMK5152: Research Insights for Marketing Decision Making
MK5152: Research Insights for Marketing Decision Making
Semester 2 | Credits: 5
Organisations operate in a dynamic marketplace - competition, consumers and customers, technology, media and market forces redefine industries every day. This module introduces students to the role insight driven decision-making can play in ensuring organisations continue to add value and compete effectively. This interactive and problem-based module will equip students with knowledge of how and when to implement a systematic research process whilst developing skills in critical thinking, robust methodological design and data analysis. On completion of this module students will have developed the ability to align organisational decision making challenges with a robust problem focused research agenda.
(Language of instruction: English)
Learning Outcomes
- Understand the role of research driven insights in marketing strategy development.
- Distinguish between primary and secondary research and their role in marketing strategy formation and decision making.
- Develop SMART primary and secondary research objectives to support rigorous inquiry.
- Design and implement qualitative and quantitative research methods.
Assessments
- Continuous Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module MK5152: "Research Insights for Marketing Decision Making" and is valid from 2024 onwards.Note: Module offerings and details may be subject to change.
RequiredMK5144: Digital Metrics & Analytics
MK5144: Digital Metrics & Analytics
Semester 2 | Credits: 5
Digital Marketers need to be able to look at more than just impressions and clicks to drive better decisions and return on investment. Digital Marketers need to know what happens after a person clicks on an ad and understand what, if any, value that provides to a business. This module focuses on the digital metrics, KPIs and analytics used to measure and track the performance of marketing campaigns. The more insight that can be gained from metrics and analytics, alongside the generation and automation of reports to track trends in behaviour and sales, the more informed the decisions a company can make when allocating where, when and how much, or little, to invest in digital marketing spend.
(Language of instruction: English)
Learning Outcomes
- Illustrate how data and digital marketing analytics have evolved to impact business organization, the marketing function, consumer/brand relationships and digital marketing.
- Understand the types of data and how it is used.
- Understand the process and recognize the advantages and pitfalls when deploying the elements of the Marketing Analytics Process (MAP).
- Be familiar with most common digital marketing metrics and data analysis instruments.
- Apply the Marketing Analytics Process (MAP) for digital marketing analytics.
- Understand and analyse data from digital marketing channels including paid, earned, and owned media.
- Report and present analysed digital marketing data according to best practices.
Assessments
- Continuous Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module MK5144: "Digital Metrics & Analytics" and is valid from 2022 onwards.Note: Module offerings and details may be subject to change.
RequiredMK5151: Digital Sales & Marketing Alignment
MK5151: Digital Sales & Marketing Alignment
Semester 2 | Credits: 5
The aim of the “Digital Sales & Marketing Alignment” module is to enable students to understand the business impact Sales and Marketing can have when they work together, both on customer behaviour and on the efficacy/ROI of Sales and Marketing Departments. This module examines the fundamentals of how Sales and Marketing together drive the bottom line in a business which starts with ‘nailing your niche’ customer, then introducing strategies to acquire, retain and grow your customer base. The module will not only look at where Sales and Marketing fit into the customer journey but the entire customer journey itself, as well as how a company creates the best environment to ensure customers and employees thrive. The “Digital Sales & Marketing Alignment” module will provide practical advice, from real world examples, which sales and marketing professionals need to harness technology for better results whilst contributing to a positive company culture.
(Language of instruction: English)
Learning Outcomes
- Recognise the importance of focus in business and ‘nailing a niche’.
- Develop an understanding of the business impact and importance of Sales & Marketing working together.
- Analyse how the traditional Sales Organisation structure is undergoing a significant revolution.
- Evaluate the stages of Sales & Marketing funnels and how to manage pipelines to achieve results.
- Assess the importance of reviewing the customer experience and evaluate the role of a developed customer strategy.
Assessments
- Continuous Assessment (100%)
Teachers & Administrators
Click a name to search for their researcher profile. Note: Only teachers publish research profiles.
The above information outlines module MK5151: "Digital Sales & Marketing Alignment" and is valid from 2024 onwards.Note: Module offerings and details may be subject to change.
- Gain Real-World Experience
Enhance your marketing skills with a 37-week paid placement in a leading company. - Outstanding Career Outcomes
Join a renowned programme with a 97% employment rate within months of graduation. - Cutting-Edge Curriculum
Explore modern marketing topics including Inbound Marketing, Digital Metrics & Analytics, and Website Strategy. - Industry Immersion
Participate in on-site visits to global marketing leaders and see best practices in action. - Personalised Learning Journey
Benefit from one-on-one mentoring, practical workshops, and live projects that build your confidence and capabilities.
Graduates of this programme are in high demand, thanks to its strong reputation and industry relevance. They go on to build successful marketing careers at regional, national, and global levels, working across a wide range of sectors—from tech and retail to FMCG, consulting, and public bodies.
Our graduates are employed by leading organisations such as Google, HubSpot, SAP, IBM, Salesforce, Oracle, LinkedIn, Meta (Facebook), Yahoo, L’Oréal, Glanbia, Tesco, IKEA, AIB, GlaxoSmithKline, Wayfair, Pathfinder, Smyths Toys, and Bord Bia.
In addition to these household names, many join dynamic and innovative organisations of all sizes, including high-growth start-ups and specialist consultancies. Most begin in graduate roles and rapidly progress to leadership and specialist positions, reflecting the programme’s emphasis on practical skills, strategic thinking, and real-world experience.
Graduates typically move into roles such as Digital Marketing Specialist, Brand Manager, Market Research Analyst, Content Strategist, Social Media Manager, CRM Executive, Product Marketing Manager, Performance Marketing Analyst, Sales Executive, and Business Development Manager. The skills developed also open doors to emerging roles in data-driven marketing, UX research, marketing automation, and sustainability-led branding strategies.
The Marketing Discipline at University of Galway works closely with Irish-based companies to define meaningful job specifications for students on the MSc in Marketing Practice. Each year, companies of all sizes - from innovative tech start-ups to global multinationals across a wide range of sectors - apply to become host companies for the programme.
A key feature of this award-winning programme is the 37-week paid professional marketing placement, supported by six taught modules, an applied project, and on-site visits to companies recognised as global leaders in marketing practice.
Students can tailor their placement experience by focusing on specific areas such as digital marketing, brand management, marketing analytics, or inside sales, or by choosing a broader marketing role. The programme team strives to accommodate individual preferences and personal circumstances when arranging placements. Galway and Dublin are among the most popular locations, though students may be encouraged to explore alternative opportunities if their preferred location is unavailable.
Throughout the placement, students receive ongoing mentoring and support from the Programme Director and Module Coordinator, including in-company visits to monitor progress and ensure a valuable learning experience.
Placement locations vary across Ireland, with Galway and Dublin being the most popular choices among students. While every effort is made to accommodate individual preferences and circumstances, students may be encouraged to explore opportunities in alternative locations if their preferred option is not available. This flexibility is supported by the programme’s strong network of partner companies nationwide.
How will I learn?
Students on the MSc in Marketing Practice benefit from a 100% continuous assessment model, designed to reflect real-world marketing tasks and professional expectations.
A diverse range of assessment methods is integrated throughout the programme, including:
- Individual and group-based report writing
- Collaborative projects and presentations
- Interactive workshops held across the academic year
- In addition, students undertake an Applied Marketing Project, which begins at the start of their placement and runs in parallel with their professional experience -allowing them to apply academic insights directly to real business challenges.
Programme Director:
Dr. Michal Folwarczny
E: michal.folwarczny@universityofgalway.ie
Programme Administrator:
Ms. Róisín Gavin
E: roisin.gavin@universityofgalway.ie
Q: What makes the MSc in Marketing Practice unique?
A: This programme stands out for its integration of academic learning with a 37-week paid marketing placement. It offers a rare opportunity to apply cutting-edge marketing theory in a real business environment, giving students a competitive edge in both knowledge and experience.
Q: What kind of marketing skills will I develop?
A: Through academic modules and the 37-week placement, students build a robust skill set in digital marketing, analytics, branding, campaign planning, and strategic thinking. These skills are developed in real time, allowing students to apply what they learn in class directly to their placement roles.
Q: Is the programme assessed through exams?
A: No. The MSc uses 100% continuous assessment, including reports, group projects, presentations, and workshops. Students also complete an Applied Marketing Project during their placement, ensuring academic learning is directly tied to real-world marketing challenges.
Q: Can I specialise in a particular area of marketing?
A: Yes. The placement allows students to focus on areas such as digital marketing, brand management, analytics, or inside sales. This flexibility means students can tailor their experience to match their career goals while still gaining a broad foundation in marketing.
Q: Where do placements typically take place?
A: Placements are arranged across Ireland, with Galway and Dublin being the most popular. The programme team works to match students with suitable roles and locations, ensuring the 37-week placement is both professionally rewarding and logistically feasible.
Q: What kind of companies participate in the programme?
A: A wide range of companies, from start-ups to multinationals host students each year. These organisations span sectors like tech, retail, pharma, and food, offering diverse placement experiences that reflect the dynamic nature of modern marketing.
Q: What support is available during the placement?
A: Students receive continuous support from the Programme Director and Module Coordinator throughout the 37-week placement. This includes mentoring, regular check-ins, and in-company visits to ensure students are progressing and gaining valuable experience.
Q: When am I on campus during the programme?
A: The programme begins with a three-week Marketing Immersion module in September. Students then return to campus for three additional teaching blocks during the year, designed to complement the placement and deepen their academic understanding of marketing.
The MSc in Marketing Practice equips students with a powerful set of transferable skills that are highly valued across industries and roles. Through a blend of academic learning, continuous assessment, and a 37-week paid placement, students develop both cutting-edge marketing expertise and essential professional competencies.
Key transferable skills include:
- Strategic Thinking - Gained through applied marketing projects and real-world problem-solving during placement.
- Data-Driven Decision Making - Developed through modules in marketing analytics, digital metrics, and performance evaluation.
- Communication & Presentation - Honed through regular presentations, workshops, and client-facing projects.
- Collaboration & Teamwork - Strengthened via group assignments and cross-functional work within host companies.
- Project Management - Practiced through event planning, campaign execution, and managing deadlines across multiple tasks.
- Digital Fluency - Built through hands-on experience with SEO, social media, website strategy, and digital campaign tools.
- Adaptability & Initiative - Fostered by working in dynamic business environments and responding to real-time marketing challenges.
These skills not only prepare graduates for success in marketing roles but also position them as agile, confident professionals ready to thrive in any fast-paced, innovation-driven workplace.
Accreditations & Awards
I was thrilled to be accepted onto the MSc (Marketing Practice) programme - one of the most rewarding and challenging years of my life. It gave me exactly what I wanted after my undergrad: hands-on experience, challenge, and learning. I enjoyed each assignment, supported by the fantastic University of Galway team. Highlights included interviewing marketing professionals and managing events of 100+ people. Seeing my work implemented was unbeatable. This course gave me the best start to my marketing career, and I’m so thankful.
Jenny O' Leary
Account Director at OpenAI, San Francisco.
I chose the MSc (Marketing Practice) to apply my Bachelor of Commerce (Global) learnings to my career, and it was the perfect platform. I worked in a tech start-up, using my Marketing and Sales knowledge to help turn a concept into a viable product and business. Achieving this was incredibly rewarding and gave me skills I can use in any company. The course showcased what I could offer employers, and the collaborative student environment allowed us to support and learn from each other, further developing our marketing skills.
Ryan Ludden
Associate Vice President at Sprintax.
I absolutely loved my work placement as the experience that gained was incredible. It was a massive selling point for me in interviews after my placement, allowing me to apply my learnings in a real work environment. I had a huge amount of responsibility and designed and implemented a number of different campaigns for new product launches and co-promotions e.g. The Irish Pride Bunsters & Calor BBQ Summer Promotion. I also enjoyed the workshops organised in Galway. My favourite aspects of the programme was the assignments we undertook. They are designed to add value to our organisations.
Emma Roche
Digital Transformation & MarTech Solutions - Consulting Manager - Deloitte.
Meet our Employers
Entry Requirements and Fees
Normally a high H2.2 degree (NFQ Level 8 or equivalent) with a demonstration of an aptitude in Marketing. Suitability for a place on the programme remains pending internal interview process. The programme is only available to EU students due to visa requirements.
Academic entry requirements standardised per country are available here.
English Language Entry Requirements
For applicants whose first language is not English, an English language proficiency of IELTS score of 6.5 is required (with no less than 6.5 in Writing and no less than 6.0 in any other band) or equivalent.
More information on English language test equivalency are available here.
Supporting Documents
You can apply online to the University of Galway application portal here.
Please review the entry requirements set out in the section above.
You will be required to upload supporting documentation to your application electronically. See the section above on entry requirements for further information on the supporting documentation required for this course.
Closing Dates
For this programme, there is no specific closing date for receipt of applications. Applications will be accepted on a rolling basis and course quotes will be reviewed continuously throughout the application cycle.
Notes
- You will need an active email account to use the website and you'll be guided through the system, step by step, until you complete the online form.
- Browse the FAQ's section for further guidance.
- Due to Irish work visa regulations specific to this programme, we cannot accept non-EU candidates. However, candidates from other EU/EEA countries are very welcome to apply, and non-EU applicants are encouraged to apply for the MSc Digital Marketing and MSc Marketing Management programmes instead.
Fees for Academic Year 2025/2026
| Course Type | Year | EU Tuition | Student Contribution | Non-EU Tuition | Levy | Total Fee | Total EU Fee | Total Non-EU Fee |
|---|---|---|---|---|---|---|---|---|
| Masters Full Time | 1 | €11,500 | €21,000 | €140 | €11,640 | €21,140 |
For 25/26 entrants, where the course duration is greater than 1 year, there is an inflationary increase approved of 3.4% per annum for continuing years fees.
Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €4,000 towards your tuition (2025/26). You will be liable for the remainder of the total fee. A P1 grant is where SUSI will pay tuition up to a maximum of €6,270. SUSI will not cover the student levy of €140.
Note to non-EU students: learn about the 24-month Stayback Visa here.
Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €4,000 towards your tuition (2025/26). You will be liable for the remainder of the total fee. A P1 grant is where SUSI will pay tuition up to a maximum of €6,270. SUSI will not cover the student levy of €140.
Paid Professional Placement:
Please note, students on this programme are paid €530 gross per week by their host company for the duration of their placement with their company.
Postgraduate Excellence Scholarships
This scholarship is valued at €1,500 for EU students applying for full-time taught master's postgraduate courses. You will be eligible if:
- You have been accepted to a full-time taught master's course at University of Galway,
- You have attained a first class honours (or equivalent) in a Level 8 primary degree.
An application for the scholarship scheme is required (separate to the application for a place on the programme). The application portal for 2025 is now open and available here. Applications will close on the 30th September 2025. Full details available here.
Global Scholarships
University of Galway offers a range of merit-based scholarships to students from a number of countries outside of the EU. Visit here for schemes currently available.
Business Merit Scholarships
J.E. Cairnes School of Business and Economics is committed to attracting high calibre students from around the world. We are offering Merit Scholarships across all of our Taught Master's programmes. To be eligible candidates must have achieved a H1 (or international equivalent) in their primary degree and scholarships are offered on a competitive basis. All candidates who meet these criteria and have accepted a place on the programme are automatically considered for a scholarship. Scholarships are awarded up to 50% of the programme tuition fees. Click here to learn more
Application Process
Students applying for full time postgraduate programmes from outside of the European Union (EU), You can apply online to the University of Galway application portal here.
Our application portal opens on the 1st October each year for each the following September.
Further Information
Please visit the postgraduate admissions webpage for further information on closing dates, documentation requirements, application fees and the application process.
Why University of Galway?
World renowned research led university nestled in the vibrant heart of Galway city on Ireland's scenic West Coast.
J.E. Cairnes School of Business and Economics
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Meet Our Alumni
Course Introduction
The MSc in Marketing Practice is an award-winning, action-based programme with a 37 week paid placement, six taught modules, an applied project, and visits to top marketing firms; designed to equip graduates with the skills, experience, and industry exposure to launch successful marketing careers.
Marketing Practice Flipbook
