Glossary of Terms

Credits

You must earn a defined number of credits (aka ECTS) to complete each year of your course. You do this by taking all of its required modules as well as the correct number of optional modules to obtain that year's total number of credits.

Module

An examinable portion of a subject or course, for which you attend lectures and/or tutorials and carry out assignments. E.g. Algebra and Calculus could be modules within the subject Mathematics. Each module has a unique module code eg. MA140.

Optional

A module you may choose to study.

Required

A module that you must study if you choose this course (or subject).

Semester

Most courses have 2 semesters (aka terms) per year.

Year 1 (60 Credits)

OptionalAY8102: Introduction to Financial Accounting

AY8102: Introduction to Financial Accounting

Semester 1 | Credits: 5

The objectives of this module are to develop in the students, the skills necessary to interpret and use accounting and financial information in a business context. Topics may include, but are not limited to: Accounting Information; The demand for financial information; Measurement and reporting of accounting information; The Principles of Accounting; Financial Analysis and Interpretation of financial information including ratio analysis and reporting assessments of financial performance and financial position
(Language of instruction: English)

Learning Outcomes

1. Explain the nature and purpose of financial accounting
2. Prepare detailed financial statements
3. Analyse and interpret financial information in order to gain an understanding of the performance and condition of business entities

Assessments

• Department-based Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  SHARON GILMARTIN 🖂
  
•  SUZANNE GOLDEN 🖂
  
•  Martina Sweeney 🖂
  
•  Tracy Coloe-Cloonan 🖂
  

The above information outlines module AY8102: " Introduction to Financial Accounting " and is valid from 2023 onwards.
Note: Module offerings and details may be subject to change.

OptionalMG7102: Leading and Managing People

MG7102: Leading and Managing People

Semester 1 and Semester 2 | Credits: 5

This course provides a solid foundation to the study of Leading and Managing People. The material delivered and presented highlights the practicality of the issues involved in work and employment, and specifically in managing and leading people. People management is essentially about leading and managing people in a way that both maximises and rewards the contribution each individual makes in the organisation. This course introduces content such as recruitment and selection of employees, how to reward, employment terms and conditions, leading and developing talent, international HRM, and other facets of managing the employment relationship.
(Language of instruction: English)

Learning Outcomes

1. Describe the main functions of the People Management function, including identification of the key activities and theoretical basis of HRM
2. Discuss employee resourcing and development, including planning, recruitment and selection, and rewarding employees
3. Evaluate the employment relationship, including equality in the workplace, learning and development, and employee wellbeing.
4. Develop understanding of leading people in an international context, and the corporate social responsibility of the organisation.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  JOHANNA CLANCY 🖂
  
•  SUZANNE GOLDEN 🖂
  
•  Martina Sweeney 🖂
  

Reading List

1. "Human Resource Management: A Concise Introduction" by Carbery, R., & Cross, C.,
   ISBN: 9781137009395.
   Publisher: Palgrave Macmillan

The above information outlines module MG7102: "Leading and Managing People" and is valid from 2017 onwards.
Note: Module offerings and details may be subject to change.

OptionalMG8103: Organisational Psychology and Analysis

MG8103: Organisational Psychology and Analysis

Semester 1 | Credits: 5

The behaviour of individuals is the workplace is affected by a range of individual, group, and organisational factors which in turn impact on a range of outcomes at different levels. The purpose of this module is to provide students with an understanding of why people behave the way they do in organisations and at work to give students the knowledge of how human behaviour affects organisational functioning.
(Language of instruction: English)

Learning Outcomes

1. Identify the major behavioural science disciplines that contribute to OB while identifying the challenges and opportunities managers have in applying OB concepts.
2. Recognise and describe how organisations manage diversity effectively.
3. Identify early theories of motivation and evaluate their applicability today
4. Give examples of various motivation models and evaluate how these can measure motivation.
5. Define the stages of group development and demonstrate how groups exert influence on individual behaviour.
6. Contrast groups and teams and analyse the growing popularity of teams in organisations.
7. Describe the communication process and distinguish between formal and informal communication.
8. Define the characteristics that create and sustain an organisation's culture.
9. Describe the communication process and distinguish between formal and informal communication.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  SUZANNE GOLDEN 🖂
  
•  Martina Sweeney 🖂
  
•  Cathy Melia 🖂
  

Reading List

1. "Organisational Behaviour" by Christine Cross,Ronan Carbery
   ISBN: 1137429445.
   Publisher: Red Globe Press

The above information outlines module MG8103: "Organisational Psychology and Analysis" and is valid from 2020 onwards.
Note: Module offerings and details may be subject to change.

OptionalEC7101: Applied Microeconomics for Business

EC7101: Applied Microeconomics for Business

Semester 1 | Credits: 5

The main objective of this course is to learn how the techniques and theories of microeconomics can be used to explain how firms and consumers behave. A secondary objective is to understand when the behaviour of firms and consumers is efficient from society’s perspective. The emphasis throughout the course is on problem solving.
(Language of instruction: English)

Learning Outcomes

1. Use the supply and demand model to analyze competitive market outcomes.
2. Use the consumer choice model to analyse consumer choices.
3. Show the basic relationships between technology, production decisions, and costs.
4. Use demand functions, cost functions, market structures, and game-theoretic concepts in the analysis of a firm’s decisions.
5. Analyse how firms can use various pricing strategies to maximize profit.
6. Analyse decisions that involve risk and asymmetric information.

Assessments

• Department-based Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  SUZANNE GOLDEN 🖂
  
•  CHARMAIN BYRNE 🖂
  
•  BRIDIN NICDHONNCHA 🖂
  
•  Martina Sweeney 🖂
  

Reading List

1. "Microeconomics" by Robert Pindyck and Daniel Rubinfeld
   Publisher: Pearson

The above information outlines module EC7101: "Applied Microeconomics for Business " and is valid from 2017 onwards.
Note: Module offerings and details may be subject to change.

OptionalMS8102: Business Intelligence and Analytics

MS8102: Business Intelligence and Analytics

Semester 1 | Credits: 5

The objective of this course is to examine how different business intelligence and analytical approaches can improve the performance of organisations, and to analyse the types of business problems that advanced analytical tools can address.
(Language of instruction: English)

Learning Outcomes

1. Critically evaluate the role of business intelligence and analytics in enhancing an organisations performance
2. Evaluate different decision making methods and tools
3. Formulate a coherent argument with respect to which situations are most appropriate to use business intelligence and analytics tools and methods

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  MELISSA O'HEA 🖂
  
•  EOIN WHELAN 🖂
  
•  SUZANNE GOLDEN 🖂
  
•  Martina Sweeney 🖂
  

The above information outlines module MS8102: "Business Intelligence and Analytics" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

OptionalEC1001: Principles of Microeconomics

EC1001: Principles of Microeconomics

Semester 1 | Credits: 5

This module provides an introduction to a core area of economics known as microeconomics. It considers the operation of a market economy and the problem of how best to allocate scarce resources. Microeconomics is the study of how households and firms make decisions and how they interact in specific markets. In this course students will learn how demand and supply interact to determine market prices and how government intervention can affect market outcomes. Students will also learn how firms make production decisions and become familiar with different types of market structures, such as monopoly and perfect competition.
(Language of instruction: English)

Learning Outcomes

1. Demonstrate an understanding of the core principles of microeconomics
2. Apply key concepts in microeconomic
3. Analyse various microeconomic issues and problems
4. Outline, explain and apply formal models and techniques used in microeconomics

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  CIAN TWOMEY 🖂
  
•  SUZANNE GOLDEN 🖂
  
•  CHARMAIN BYRNE 🖂
  
•  BRIDIN NICDHONNCHA 🖂
  
•  Martina Sweeney 🖂
  

The above information outlines module EC1001: "Principles of Microeconomics" and is valid from 2019 onwards.
Note: Module offerings and details may be subject to change.

OptionalLW3118: Business Law I

LW3118: Business Law I

Semester 1 | Credits: 5

The overall aim of the module is to introduce students to fundamental principles of business law and elements of the legal framework within which enterprises operate.
(Language of instruction: English)

Learning Outcomes

1. Give an overview of the Irish legal system and the various sources of law in Ireland
2. Explain the fundamentals of contract law
3. Outline the legal framework concerning contracts for the sale of goods
4. Outline the legal framework concerning employment contracts

Assessments

• Continuous Assessment (30%)
• Department-based Assessment (70%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  MICHEÁL Ó CADHAIN 🖂
  
•  SUZANNE GOLDEN 🖂
  
•  MARY COYLE 🖂
  
•  CARMEL FLYNN 🖂
  
•  Martina Sweeney 🖂
  

Reading List

1. "Essentials of Irish Business Law" by Aine Keenan
   ISBN: 9780717152612.
   Publisher: Gill & Macmillan Ltd
2. "Essentials of Irish Business Law" by Vaeni Mac Donnell
   ISBN: 9781910374337.
   Publisher: Chartered Accountants of Ireland

The above information outlines module LW3118: "Business Law I" and is valid from 2019 onwards.
Note: Module offerings and details may be subject to change.

OptionalMK8105: Introduction to Marketing

MK8105: Introduction to Marketing

Semester 1 | Credits: 5

This module introduces the fundamental concepts and principles of marketing, such as buyer behaviour, research methods, and the various elements of the marketing mix. It provides a contemporary view of the role and importance of marketing by examining its application in a variety of business situations.
(Language of instruction: English)

Learning Outcomes

1. Examine the system within which marketing operates and explain the impact marketing has on business and society.
2. Assess the need for market research and understand the research process.
3. Evaluate consumer decision-making processes and the factors influencing such processes.
4. Evaluate the key components of the marketing mix, including product, pricing, distribution and promotion strategies.
5. Assess the fundamental requirements for marketing strategy and planning.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  ORLA HIGGINS 🖂
  

The above information outlines module MK8105: "Introduction to Marketing" and is valid from 2024 onwards.
Note: Module offerings and details may be subject to change.

OptionalMS8104: Business Information Systems

MS8104: Business Information Systems

Semester 1 | Credits: 5

The objective of the module is to provide participants with a broad understanding of the fundamental roles, applied impact and strategic importance of information systems (IS) for individuals, for enterprise and for sustainable society.
(Language of instruction: English)

Learning Outcomes

1. Develop and demonstrate a broad understanding of information systems in the areas of business strategy, e-business, databases, and system architectures
2. Describe how these information systems are used to manage information in business
3. Discuss the role of information management in business decision making
4. Create and submit (in written form) solutions to single-person and grouped assignments
5. Apply spreadsheet applications to business problems

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  THOMAS ACTON 🖂
  
•  MELISSA O'HEA 🖂
  
•  SUZANNE GOLDEN 🖂
  
•  Martina Sweeney 🖂
  

The above information outlines module MS8104: "Business Information Systems" and is valid from 2025 onwards.
Note: Module offerings and details may be subject to change.

OptionalMG8106: Management of Organisational Change

MG8106: Management of Organisational Change

Semester 1 | Credits: 5

The aim of this module is to understand and recognise the various levels of change within an organisation, and to appreciate the impact change can have on staff and on the motivation and productivity of a group. Students will be required to engage and reflect on events happening in the business world around them, and produce creative solutions to challenges emerging.
(Language of instruction: English)

Learning Outcomes

1. Discuss and analyse the impact of Change Management as a key contemporary business skill.
2. Define organisational change, and discuss change levers and interventions.
3. Apply change models and frameworks to different situations and contexts.
4. Identify the most appropriate style of management when faced with a set of circumstances.
5. Improve decision making and communication skills as a manager for dynamic situations.
6. Interpret attitudes and behaviours towards organisational change.
7. Identify problems facing change agents.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  GERRY CAMPBELL 🖂
  
•  SUZANNE GOLDEN 🖂
  
•  GERALDINE GRADY 🖂
  
•  Cathy Melia 🖂
  
•  Martina Sweeney 🖂
  

Reading List

1. "Organization Development and Change" by Thomas G. Cummings,Christopher G. Worley
   ISBN: 9781133190455.
   Publisher: Cengage Learning

The above information outlines module MG8106: "Management of Organisational Change" and is valid from 2025 onwards.
Note: Module offerings and details may be subject to change.

OptionalMG8105: Innovation and Entrepreneurship

MG8105: Innovation and Entrepreneurship

Semester 1 and Semester 2 | Credits: 5

The aim of this module is to introduce the concepts and theories fundamental to innovation and entrepreneurship. Innovation and entrepreneurship are inherently about management practice and creating change and so practically applying and synthesising the theories is the theme of this module. Providing a contemporary view of the role and importance of innovation and entrepreneurship in an Irish and global setting will give a solid foundation in the following areas: Managing innovation and entrepreneurship. Sources of innovation. Searching for opportunities. Developing new products and services. Creating new ventures. Developing a business plan. Systems and networks of innovation Building an innovation organisation. Making innovation happen.
(Language of instruction: English)

Learning Outcomes

1. Discuss the importance of innovation and entrepreneurship in an era of unprecedented Irish and global economic flux.
2. Identify the frameworks for looking at innovation sources, including the tools, structures and mechanisms to enable search.
3. Develop a comprehensive business plan in an effort to anticipate required resources and funding, assess the associated risks, and identify the process and stages for creating a new venture for business opportunities
4. Identify systems and networks of innovation, including Ireland’s national innovation system and organisational open networks.
5. Discuss how such networks can aid in learning about and exploring new products and services, and developing new business opportunities
6. Manage innovation and entrepreneurship by developing an innovation strategy
7. Use entrepreneurship as an engine for growth Learning

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  JOHANNA CLANCY 🖂
  
•  SUZANNE GOLDEN 🖂
  
•  Martina Sweeney 🖂
  

Reading List

1. "Innovation and entrepreneurship" by Bessant, J. & Tidd, J
   Publisher: Wiley & Sons Ltd

The above information outlines module MG8105: "Innovation and Entrepreneurship" and is valid from 2025 onwards.
Note: Module offerings and details may be subject to change.

OptionalAY8103: Introduction to Management Accounting

AY8103: Introduction to Management Accounting

Semester 2 | Credits: 5

The objectives of this module are to introduce students to context, theory and practice of Management Accounting. Topics may include but are not limited to: Management uses of accounting information; Costing systems; Cost behaviour; Break-even and Profit-volume analysis; Relevant costs and short-run decision making
(Language of instruction: English)

Learning Outcomes

1. Explain the role and purpose of management accounting
2. Analyse cost behaviour
3. Explain basic concepts in financial planning
4. Prepare detailed cash budgets
5. Display an ability to apply basic short-term decision making models to particular situations

Assessments

• Department-based Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  SHARON GILMARTIN 🖂
  
•  SUZANNE GOLDEN 🖂
  
•  Martina Sweeney 🖂
  
•  Tracy Coloe-Cloonan 🖂
  

The above information outlines module AY8103: "Introduction to Management Accounting" and is valid from 2017 onwards.
Note: Module offerings and details may be subject to change.

OptionalMG8104: Business Strategy

MG8104: Business Strategy

Semester 2 | Credits: 5

The primary objectives of this course are as follows: To provide rigorous exposure to the concepts, theories and techniques on which strategic management in the business sector is based To explore the application of strategic management concepts, theories and techniques in a wide range of business settings To examine the design, implementation and maintenance of strategic planning systems and strategic thinking
(Language of instruction: English)

Learning Outcomes

1. Demonstrate mastery of the concepts, theories and techniques on which strategic management in the business sector is based
2. Formulate and design strategies, strategic planning systems and strategic implementation plans
3. Develop an understanding of the complex, multi-disciplinary, inter-related and intractable nature of strategic issues confronting the senior management of firms
4. Demonstrate a facility for critical, evaluative, strategic thinking
5. Critically assess strategies and strategic profiles at firm and industry levels
6. Apply strategic principles, concepts, theories, techniques and systems in a wide range of business and industry settings

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  JOHANNA CLANCY 🖂
  
•  SUZANNE GOLDEN 🖂
  
•  Martina Sweeney 🖂
  

The above information outlines module MG8104: "Business Strategy" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

OptionalMK8104: Negotiation Skills

MK8104: Negotiation Skills

Semester 2 | Credits: 5

Negotiation is a dialogue to discover common ground among parties with differing aims, needs and perspectives in order to achieve a solution that as far as possible meets people's interests. It is a process by which parties pursue a mutually acceptable outcome, which typically involves elements of creativity and compromise. Negotiation Skills explore how two or more parties with competing interests discuss and manage issues so as to attain an agreement, settle a matter of mutual concern, or resolve a conflict. Negotiation is a valuable leadership and management skill, which is employed in a wide range of business contexts, such as contracts, deal-making, employment discussions, team building and disputes. Negotiations occur in commercial, non-profit and governmental organisations.
(Language of instruction: English)

Learning Outcomes

1. Comparing distributive and integrative negotiations, as well as identifying the sub-process of negotiations.
2. Distinguishing between interests and positions, as well as outlining the elements of principled negotiations.
3. Applying active listening techniques and investigating the joint outcome space through BATNA, ZOPA and anchoring.
4. Exploring the agent-client dynamics in negotiations and crafting solutions via standards and persuasion.
5. Managing hardball tactics and non-engagement, as well as identifying ethical issues in negotiations.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  SUZANNE GOLDEN 🖂
  
•  ANN TORRES 🖂
  
•  Martina Sweeney 🖂
  
•  RONAN JOYCE 🖂
  

Reading List

1. "Getting to Yes: Negotiating Agreement Without Giving In." by Fisher, R & Ury, W.
   ISBN: 13: 978-18479.
   Publisher: Random House Business.
2. "Difficult Conversations: How to Discuss What Matters Most" by Stone, D, Patton, B & Heen, S.
   ISBN: 13: 978-06709.
   Publisher: Viking Reissue

The above information outlines module MK8104: "Negotiation Skills" and is valid from 2025 onwards.
Note: Module offerings and details may be subject to change.

OptionalMS8101: Implementing Digital Innovation

MS8101: Implementing Digital Innovation

Semester 2 | Credits: 5

The objective of this module is to explore the strategy, implementation and practice aspects of digital innovation in contemporary business organisations.
(Language of instruction: English)

Learning Outcomes

1. Demonstrate comprehension of business models and marketplace structures enabled by electronic communications
2. Demonstrate a broad understanding of the core technologies underpinning digital business
3. Demonstrate understanding of the macro-environment of an organisation, which presents opportunities and constraints on strategy and implementation
4. Demonstrate understanding of approaches to developing digital business strategy
5. Discuss the importance of the use of technology in supply chain management
6. Demonstrate a critical understanding of marketing techniques for acquiring and retaining customers
7. Discuss the importance of social media for digital business
8. Critically evaluate opportunities for establishing entrepreneurial digital business ventures
9. Competently present, discuss and evaluate several case studies that illustrate aspects of digital business strategy, implementation and practice

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  MELISSA O'HEA 🖂
  
•  SUZANNE GOLDEN 🖂
  
•  Martina Sweeney 🖂
  
•  Mahya Ostovar 🖂
  

The above information outlines module MS8101: "Implementing Digital Innovation" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

OptionalMK8102: Cases in Marketing Strategy

MK8102: Cases in Marketing Strategy

Semester 2 | Credits: 5

The module examines the processes by which marketing can be managed to create and sustain superior performance in the marketplace. It achieves this by focusing on two key issues in marketing strategy: the identification of target markets and the creation of competitive advantage. The module will also demonstrate the various factors that influence marketing decision-making, and focuses on how the role of marketing is changing in the organisation and in society.
(Language of instruction: English)

Learning Outcomes

1. Understand the role of customer service in relationship-building and how a firm can use innovation to create competitive advantage.
2. Appreciate the crucial importance of marketing strategy formulation and implementation, recognise and the vital contribution it makes to the success of any business.
3. Identify and use appropriate methods and tools for formulating, implementing, monitoring and evaluating marketing strategy in diverse organisational and marketing situations.
4. Develop, write and present a formal strategic marketing plan including financial implications.
5. Select target markets through consideration of market attractiveness and business strength.
6. Identify the mix of activities available to marketers in creating competitive positions.
7. Work collaboratively in a team environment and present recommendations in a professional and persuasive manner.
8. Demonstrate refined analytical, written and verbal communication skills.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  SUZANNE GOLDEN 🖂
  
•  Martina Sweeney 🖂
  
•  RONAN JOYCE 🖂
  

The above information outlines module MK8102: "Cases in Marketing Strategy" and is valid from 2018 onwards.
Note: Module offerings and details may be subject to change.

OptionalMG8108: Management: Enterprise and Society

MG8108: Management: Enterprise and Society

Trimester 3 | Credits: 5

This module is designed to introduce students to the concept of management in the context of enterprise and society in a contemporary setting. The fundamental theories underpinning the management function are explored. The various contexts within which the manager operates, ranging from start-ups to SMEs to MNCs, are examined. The importance of an enterprising manager, capable of embracing innovation and an entrepreneurial culture in contemporary times is highlighted throughout. The module is underpinned by an overarching theme of responsibility, through exploring the importance of ethics and sustainability in business and for society, and with a focus on addressing the UN Sustainable Development Goals (SDGs).
(Language of instruction: English)

Learning Outcomes

1. Identify the challenges faced by managers in contemporary business and society.
2. Explain the key functions of management and the manager.
3. Compare the various contexts in which managers operate, and how these contexts affect the management function.
4. Appreciate the nature of enterprise, innovation and entrepreneurship.
5. Express the importance of ethics, responsibility and sustainability in business.

Assessments

• Department-based Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  SUZANNE GOLDEN 🖂
  
•  GERALDINE GRADY 🖂
  
•  Martina Sweeney 🖂
  
•  Cathy Melia 🖂
  

The above information outlines module MG8108: "Management: Enterprise and Society" and is valid from 2026 onwards.
Note: Module offerings and details may be subject to change.

OptionalMK8108: Consumer Behaviour

MK8108: Consumer Behaviour

Trimester 3 | Credits: 5

The objective of this course is to give students a critical understanding of the factors influencing consumer behaviour which can be used in the development of more effective marketing strategies and plans. Learners will consider, compare and contrast the traditional approaches to customer behaviour as well as more contemporary options.
(Language of instruction: English)

Learning Outcomes

1. Appreciate the significance of the consumer in the overall marketing mix.
2. Understand the principles and concepts of consumer behaviour, and how these translate into practice.
3. Understand how, when, by whom, and in what way the consumer is influenced in making purchase decisions.
4. Identify the methods and tools used to gain insight into consumer behaviour.
5. Appreciate how marketing managers use consumer motivations to make tactical and strategic marketing decisions.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  SUZANNE GOLDEN 🖂
  
•  Martina Sweeney 🖂
  

Reading List

1. "Consumer Behaviour : A European Perspective Publisher:" by Michael Solomon, Margaret Hogg, Gary Bamossy, and Soren Askegaard
   Publisher: Pearson

The above information outlines module MK8108: "Consumer Behaviour" and is valid from 2026 onwards.
Note: Module offerings and details may be subject to change.

OptionalMG8110: Skills for Business Management

MG8110: Skills for Business Management

Trimester 3 | Credits: 5

Successful business management requires a wide range of skills and competencies, and all managers need to regularly assess their skill competency. Through self-assessment exercises and a learning journal, this module will encourage you to begin a process of self-evaluation that should continue throughout your career. This module will encourage you to evaluate your behaviour, to change your behaviour and to assess the impact of that change. This module will encourage you to design strategies that you can use to develop your skills inside and outside of work.
(Language of instruction: English)

Learning Outcomes

1. Use methods of self-reflection and self-awareness to evaluate personal performance and professional development.
2. Assess personal strengths, characteristics and skills that impact on workplace performance and career opportunities.
3. Design strategies to build on strengths and continue skill development.
4. Apply skills to resolve real and case-study problems.
5. Constructively engage with classroom colleagues to understand, accommodate and manage individual differences.
6. Demonstrate your progress through the assigned assessments.

Assessments

• Continuous Assessment (100%)

Teachers & Administrators

Click a name to search for their researcher profile. Note: Only teachers publish research profiles.

•  Cathy Melia 🖂
  

Reading List

1. "Building Management Skills: An Action-First Approach," by Daft, R.L. and Marcic, D.
   Publisher: South-Western Cengage Learning

The above information outlines module MG8110: "Skills for Business Management" and is valid from 2026 onwards.
Note: Module offerings and details may be subject to change.